Should You Build a Mailing List or Just Buy One?

Mailing list plays an extremely important role for both online and offline marketing. However, building a list form the scratch is not an easy task. It takes time, patience and lots of quality sources to drive in all the leads. And most of the time such leads hardly are of desired quality.

Therefore, in such cases the smarter thing to do is to buy a database filled with targeted contact details and vital demographics that will provide you with quality targeted audience. All you need to do is simply choose a reliable vendor and provide them with the details of how your target audience should be.

Buying an instant mailing list will also save you time and money and lots of other efforts.

Here are a few key pointers that will help you decide better:

Convenience:

Buying an instant mailing list is far more convenient. You just place your details to your vendor and they will arrange for the entire prepackaged list that will suit your criteria

Data accuracy:

Generating your own lists can result into lots of inaccuracies and inconsistencies. This will happen especially when you are not sure of the source of your data and its quality.

Regularly updated:

Prepackaged lists are regularly updated to ensure its freshness. You might not have this facility while compiling your own list.

Number of contacts:

While building a list, you might face the daunting task of collecting a huge number of leads. However, prepackaged lists would come with huge number of contacts, along with all of their other details – all compiled and collected into one pack.  

Prepackaged lists give you the freedom to select your target audience as well as the industry that is best for you. This ensures that you can concentrate on other successful marketing strategies.

B2Bdatapartners provides you with the most exclusive and highly targeted database to make the best out of your direct marketing efforts. Now you can increase your marketing ROI with a database that includes detailed fields such as titles, location, and other demographics.

• Salient features of our B2B database
• Covers more than 55 industry segments with contact details of all the decision makers
• Contains no duplicate or inaccurate records

Our B2B database brings you top management officials, sales influencers, directors, presidents and other key decision makers from several organizations.

Updated every 30 days, our database is perfect for your online or offline businesses. Accurate and complete, our online database is ready for immediate marketing, ensuring maximum deliverability rates.

For more information:

Visit: http://www.b2bdatapartners.com 

Email: info@b2bdatapartners.com

Call: 800-382-4081

Email Deliverability: Ensure your reputation never comes in the way

In the previous post you learnt how you can grow your business with B2Bdatapartners’ accurate industry wise contact list. You decide to send them a promotional email in order to educate them about your products and services. But did you know that 77% of undelivered mails were due to sender reputation (source: Return Path)? As ISPs and webmail services get more sophisticated in how they assess incoming email, your sender reputation plays an ever bigger role in deciding whether your marketing email makes it to the recipient. 

Here are 5 ways to build an infallible sender reputation.

1.     Use a dedicated IP address: Your IP address is the email equivalent of a Social Security number or passport. Don’t share it with any other company.
2.      Keep a clean list: Maintain list hygiene by managing bounces, getting rid of inactive records, surveying your subscribers, and creating a preference center are a few examples.
3.     Send relevant messages: If your messages are relevant, your subscribers are more likely to engage with them and less likely to complain.
4.     Ask your subscribers to add you as a ‘Safe Sender’: Most ISPs offer some semblance of what is called “User-level Whitelisting” to their customers. This helps you gain credibility.
5.     Immediately unsubscribe those who mark you as Spam: Get on the ISPs’ feedback loops to learn about who is marking you as spam. Brand new subscribers and older, inactive subscribers are most likely to complain.

Apart from your content, your reputation is what will make the difference between your emails being opened or being marked as spam. Many times, people open emails from a reputed sender even if the content is irrelevant. Hence taking care of your online reputation in general and email sender reputation in particular assumes paramount importance in today’s increasingly digital world.

B2Bdatapartners provides verified, bounce-free, clean and targeted email lists which will ensure maximum deliverability of all your emails. Contact them now to see how you can reach all the right people in your industry to expand your business.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Verified Data to Reach Targeted Prospects

Each one of us want to explore new business territories and tap virgin markets, but the process is not as easy as it seems. There is a need to contact decision makers from different industries and pursue them to buy, in order to strike a deal. And to do so, one needs their contact details.

There are various companies that offer prospect contact information, and B2Bdatapartners is one of those. B2Bdatapartners provides accurate and verified contact list of prospects and vendors from different industries, and help you target them effectively. However, business data becomes obsolete faster than we can ever imagine. As per the reports, data decays by 6% every month, and therefore it’s important to cleanse it regularly to maintain its accuracy.

Therefore, there is a constant need to update data, and get fresh lead details. One should look at the following characteristics before purchasing any database:

• Covers multiple industry segments
• Have contact details of decision makers and top level executives who can influence purchase
• Contains no redundant or inaccurate records
• Is 100% spam free

B2bdatapartners offers B2B leads, IT Leads, Women Leads, Health Leads and European Leads that can help you reach targeted audience.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Verification is the stepping stone to Data Victory

In the previous post we saw a classic scenario when a tele sales executive calls up the wrong person and ends up showing his company in poor light. Such situations are commonplace in small and big organizations when we’re aggressively trying to sell our new product.

                                            

How do we get maximum ROI from our investment on email and telephone lists? How do we efficiently deploy data management? By immediately exploiting these 2 fool-proof techniques.

        ·         Email Verification

        ·         Tele Verification

Email Verification

In order to reach more consumers, you’ve filled your database with umpteen contacts. In the process of gathering these addresses, certain minor details usually escape your observant eye (The @ sign, misplaced underscores, etc). As time went by, the owners of many of these email addresses might’ve migrated to a new address unknown to you. Another issue that may arise is that your prospects are no longer interested in your newsletter or product. So all the money that you spend on sending emails to these addresses essentially goes down the drain or worse, your company loses its reputation as a good sender.

So if you employ email verification, you can be rest assured that every email you send gets delivered to your prospect, does not hard bounce and is never marked as spam.

Telephone Verification

If email data decays at the rate of 3% a month, the quantum of telephone numbers getting changed is a lot higher. Making calls is also more expensive than sending emails. Also, people generally get the number format wrong. This can escalate into a costly issue because of the out-of-state and out-of-country charges that apply.

Hence if you implement telephone verification, you save on all these head-aches and easily reach the person you want to speak to.

B2Bdatapartners has a consummate email and tele verification process that ensures every email and every telephone number in your database is fresh, active, complete and opted-in. Use it to experience its benefits.

Don't speak to those who Don't want to listen to you

Imagine you have just gone to sleep, tired after slogging for the last 16 hrs to meet a deadline and the phone rings, “Good Morning Sir. I’m Scott calling from XYZ insurance company. Would you like to try our new policy?” You will slam down the phone and curse the sales person and the company for making such annoying phone calls.

In reality, Scott had checked who he was calling and made sure this was the right time to call. He also knew that this person would most likely buy the new insurance policy. Then where did Scott go wrong? In the telephone number that he dialed. His prospect had changed his number the previous month but Scott had his old number which was now being used by someone else. If the prospect had also changed his email address, Scott’s email id would’ve been marked as spam, or worse, if his email had hard bounced, his company would've been blacklisted.

How could Scott have avoided all this embarrassment? By verifying telephone numbers and email addresses beforehand. Data verification has 2 major benefits:

      1.  Getting in touch with your prospects on their current phone numbers and email ids.

      2.  Not troubling those who are not interested. They will go out of their way to mark you as spam.

Using unverified data depletes your resources while unnecessarily showing your company in poor light. Don’t lose the trust of those who might just be your future prospects. Use B2Bdatapartners’ Data Verification tool to reach only those who want to listen to you. Save your time and money and get maximum returns from your marketing campaigns.

Riding the ‘Data Influx’ is meant for pros

From gigabytes to terabytes, exabytes and zettabytes, infinite amount of data is available through various sources. The accessibility of data provides business leverage on one hand, however if mismanaged it can prove to an expensive resource, something that will be carried around like dead weight. Data and Database Management are necessary evils, without which data decays, customers freeze and revenues retire.

The fundamental Data Management Process involves:-

• Data Appending

• Data Cleaning

• Data Updating

• Data Maintaining 

• Data Enriching

Click here to avail best database management services.

The Business Benefits of adopting data and database management solutions include:-

• developing a comprehensive, authentic list of prospects

• targeting a niche audience

• obtaining new prospects

• identifying data decay

• decreasing rates of undelivered emails

• cost effectively reviving old, dormant contacts

• giving new life to marketing campaigns

• maximizing revenues 

• efficiently utilizing business data

Data Management Methods 

• B2B Data Appending

• Data Enhancement

• Data Cleansing

• List Building

• Phone & Fax Appending

• Data Validation

• Email Appending

• Data Profiling

• ECOA Appending

• NCOA Appending

• Data Enrichment

• Data Acquisition

Maintaining data is important in developing updated databases with credible information. It is essential to keep data squeaky clean, without which it does not hold much value at all. With data becoming too big with ‘big data’ repositories, organizations have no choice but to adopt data and database management methods. Otherwise Good Luck with finding your way through the ever evolving data maze!

B2bdatapartners data cleansing and management services can help you sweep the dirty data and experience advantages of squeaky clean data.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Rejuvenate Your Data

Imagine working hard for a whole week, burning the midnight oil everyday to meet a deadline. You’ve lost weight, lost sleep and look completely fatigued. Now imagine going to a spa at the end of the week, relaxing with a soothing massage to repair your wrecked nerves and replenishing yourself with a sumptuous feast? I’m sure you’re feeling rejuvenated just imagining it. Now what would’ve happened if you had continued to work like a horse without taking even an hour off to revitalize yourself? Your productivity will hit rock bottom and it will take a lot of costly effort to pull you up.

Does this scenario draw an analogy with your business data? Old fatigued data is extremely unproductive, whereas fresh, new data will work wonders for your sales and marketing. Hence it is vital to update your data on a regular basis, the more frequently, the better. Moreover, did you know that a database tends to decay after every 60 minutes by 3%? Updating your database at regular intervals (minimum of 30 days) will keep it healthy and fresh.

In a nutshell, updated data helps you 

        ·         Reach everyone you intend to reach

        ·         Fully exploit multi channel marketing

        ·         Not lose out to the cut throat competition

        ·         Get maximum ROI from your marketing investment

B2Bdatapartners has a host of data updating and data appending services to make sure your data is fresh, new and ready to use. It also takes care of hard bounces in case of email addresses. Try it and see it infuse new life into your marketing campaigns.

Renew. Replenish. Rejuvenate. Your data.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081