COMMON METHODS OF SPAMMING

There are several criteria that an ISP considers while reporting spam against an email. Spamming proves to be economic for advertisers as it involves no operating costs. There are numerous spammers across the web and pose a serious threat to honest online advertisers. As a result Internet Service Providers (ISP) has formulated several measures to check the increasing rate of spamming. Only a trusted email campaign expert can help you avoid spamming like a pro.

The three common methods of email spamming used by the major ISPs and servers are:

Blacklisting – ISPs use this technique to identify which emails from a particular address should be blocked. Such lists would contain domains or IP addresses of known or expected spammers. If spam emails are sent from a domain continually, it might be blocked permanently. Also, constant spam complaints may cause domains to be on the blacklists. Sometimes, blacklists also contain email service providers who are into opt-in marketing.

Content Filters – This method is purely based on the content of the emails. Emails containing ‘spam’ terms in the body can get filtered by the ISP. Here, the entire domain or IP address is not blocked, but that particular email is. Though it might seem less serious, it can affect a major percentage of emails if continued unchecked.

Volume Filters - Most of the prominent ISPs trigger volume filters for emails that exceed the stipulated maximum rate. Industry based or categorized mailing invariably has large percentage of users with common major ISPs like Yahoo and MSN.

Sophisticated mail servers these days bounce email from mass mailing campaigns. Servers show up on your report as if the email didn't exist. This has lead to email service providers and email tools reporting a lot more bounces while the emails actually exist. This problem is also because of the type and the number of emails of emails you have sent to that server.

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How List Segmentation can Dramatically Boost Response Rates

Email marketing occupies a pride of place as the most effective digital marketing method. So putting in place a good email list management system is worth the effort because it can make or break your email-marketing campaign.

One of the most important aspects of a good list management system is segmentation. Imagine you’re a biking enthusiast and you receive an email about the latest art exhibition in town. You obviously consider the sender as spam and don’t want to hear from them ever again. So a seemingly genuine event manager gets blacklisted just because he did not segment his list.

The general categories used to segment a list are:

•         Prospects vs. Customers – perhaps the most important segmentation criteria. You don’t want to overwhelm a prospect or disrespect a customer by sending them the same content.
•       Demographics (ZIP/postal code, gender, age, occupation) – If your subscriber divulges his preferences on your fill up form, he expects you to use them to send relevant content.
•      Activity level of subscribers – people who regularly open your emails can be given more information to reward their loyalty. Subscribers who’ve just signed up need more pampering. Those who’ve become inactive need to be shaken up.
•       Hobbies / Interests - Don’t bother your entire subscriber list with content that only applies to some of them. For example, a church might send new nursery rules only to those who signed up for childcare updates.
•       Purchase Activity – Send different emails to those Send an email to people who purchased a particular product from your store, or to people who spent a certain amount of money at your store. Better yet, offer a discount to your most frequent customers.

Now that you’ve segmented your list and assuming the content is ready, you have to do one final check. The list must and should be clean, verified, updated and bounce-free. Good or bad data hygiene will decide whether you’re black-listed or not.

B2Bdatapartners gives you email lists exactly as per your segmentation requirements. They are also up-to-date, cleansed and verified. Use our robust data management solutions and see your campaign get the highest response rates.

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Email: info@b2bdatapartners.com
Call: 800-382-4081

Riding the ‘Data Influx’ is meant for pros

From gigabytes to terabytes, exabytes and zettabytes, infinite amount of data is available through various sources. The accessibility of data provides business leverage on one hand, however if mismanaged it can prove to an expensive resource, something that will be carried around like dead weight. Data and Database Management are necessary evils, without which data decays, customers freeze and revenues retire.

The fundamental Data Management Process involves:-

• Data Appending

• Data Cleaning

• Data Updating

• Data Maintaining 

• Data Enriching

Click here to avail best database management services.

The Business Benefits of adopting data and database management solutions include:-

• developing a comprehensive, authentic list of prospects

• targeting a niche audience

• obtaining new prospects

• identifying data decay

• decreasing rates of undelivered emails

• cost effectively reviving old, dormant contacts

• giving new life to marketing campaigns

• maximizing revenues 

• efficiently utilizing business data

Data Management Methods 

• B2B Data Appending

• Data Enhancement

• Data Cleansing

• List Building

• Phone & Fax Appending

• Data Validation

• Email Appending

• Data Profiling

• ECOA Appending

• NCOA Appending

• Data Enrichment

• Data Acquisition

Maintaining data is important in developing updated databases with credible information. It is essential to keep data squeaky clean, without which it does not hold much value at all. With data becoming too big with ‘big data’ repositories, organizations have no choice but to adopt data and database management methods. Otherwise Good Luck with finding your way through the ever evolving data maze!

B2bdatapartners data cleansing and management services can help you sweep the dirty data and experience advantages of squeaky clean data.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081