How List Segmentation can Dramatically Boost Response Rates

Email marketing occupies a pride of place as the most effective digital marketing method. So putting in place a good email list management system is worth the effort because it can make or break your email-marketing campaign.

One of the most important aspects of a good list management system is segmentation. Imagine you’re a biking enthusiast and you receive an email about the latest art exhibition in town. You obviously consider the sender as spam and don’t want to hear from them ever again. So a seemingly genuine event manager gets blacklisted just because he did not segment his list.

The general categories used to segment a list are:

•         Prospects vs. Customers – perhaps the most important segmentation criteria. You don’t want to overwhelm a prospect or disrespect a customer by sending them the same content.
•       Demographics (ZIP/postal code, gender, age, occupation) – If your subscriber divulges his preferences on your fill up form, he expects you to use them to send relevant content.
•      Activity level of subscribers – people who regularly open your emails can be given more information to reward their loyalty. Subscribers who’ve just signed up need more pampering. Those who’ve become inactive need to be shaken up.
•       Hobbies / Interests - Don’t bother your entire subscriber list with content that only applies to some of them. For example, a church might send new nursery rules only to those who signed up for childcare updates.
•       Purchase Activity – Send different emails to those Send an email to people who purchased a particular product from your store, or to people who spent a certain amount of money at your store. Better yet, offer a discount to your most frequent customers.

Now that you’ve segmented your list and assuming the content is ready, you have to do one final check. The list must and should be clean, verified, updated and bounce-free. Good or bad data hygiene will decide whether you’re black-listed or not.

B2Bdatapartners gives you email lists exactly as per your segmentation requirements. They are also up-to-date, cleansed and verified. Use our robust data management solutions and see your campaign get the highest response rates.

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Verified Data to Reach Targeted Prospects

Each one of us want to explore new business territories and tap virgin markets, but the process is not as easy as it seems. There is a need to contact decision makers from different industries and pursue them to buy, in order to strike a deal. And to do so, one needs their contact details.

There are various companies that offer prospect contact information, and B2Bdatapartners is one of those. B2Bdatapartners provides accurate and verified contact list of prospects and vendors from different industries, and help you target them effectively. However, business data becomes obsolete faster than we can ever imagine. As per the reports, data decays by 6% every month, and therefore it’s important to cleanse it regularly to maintain its accuracy.

Therefore, there is a constant need to update data, and get fresh lead details. One should look at the following characteristics before purchasing any database:

• Covers multiple industry segments
• Have contact details of decision makers and top level executives who can influence purchase
• Contains no redundant or inaccurate records
• Is 100% spam free

B2bdatapartners offers B2B leads, IT Leads, Women Leads, Health Leads and European Leads that can help you reach targeted audience.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Sweep the Dirty Data Clean From Under the Rug

Dirty data is the most annoying fear for any marketer; no wonder that’s the reason why data cleansing, data cleaning, or data scrubbing is a solution that every marketer looks for. Data can get dirty due to various reasons like computation error, redundancy and wrong entry in the database or people changing their jobs/telephone numbers/postal address.

Identifying incomplete, incorrect or inaccurate data from the database and then replacing, modifying or correcting it is known as data cleansing. Dirty data leads to less-efficient work and more complications. The primary aim of data cleansing is to ensure that errors don’t creep into the system and the data is as useful and as meaningful as possible.

For any data-dependent business, data scrubbing is very important in order to ensure that data is not only accurate but also consistent throughout. An organization in a data-intensive field like banking, database marketing, insurance, retailing, recruitment, healthcare, IT, telecommunications, or transportation need data scrubbing tool to systematically examine data flaws.

B2bdatapartners’ Data Cleansing/Scrubbing and Enrichment services include:

       ·         Data aggregation, organization, and cleansing

       ·         De-duplication of data: identification and removal of duplicate/redundant records

       ·         Identification of missing or incomplete data

       ·         The removal of spurious and invalid records

       ·         Data validation

       ·         Removal of obsolete data

       ·         The comparison and removal of records matching third party information, such as the opt-in and opt-out list

B2bdatapartners data cleansing and management services can help you sweep the dirty data and experience advantages of squeaky clean data.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

2-Dimensional Data Checks for more updated data

B2BDataPartners has over 200 professionals dedicated for our televerification services. Our professionals are well-trained and bring with them several years of experience in handling database solutions.

Our team verifies each and every record existing in our database. The 2-way verification process is carried out through telephone and email, both. Thus, the database we deliver is free from any expired listing.

How it works:

Sample of a text campaign:

Hello Customer First Name,

We, at (Brandname) would like to welcome you as our privileged customer. We look forward to help you grow your business by sharing our expert services that might benefit you. We welcome any feedback/suggestions from your end to improve the quality of your services.

However, if you do not wish to receive any information about our company/services, please click the link at the bottom of this email to unsubscribe yourself from our list. This process will ensure you’re your email address is removed from our list and no intimation will be forwarded to you henceforth.

Please feel free to contact us if you need more information.

Thank You,

Name

(Brandname), (Domain Name)

2 Easy Ways to Boost Up Your Email Deliverability Rates

Avoid Sharing IP Address While Executing Campaigns

If the other senders on that IP address are spam listed, then you have a high chance of your email not hitting the right inbox. If you have a robust email list as your prospect, try investing in a unique IP address. This can add to the deliverability rate and also your reputation. Many email service providers can provide you with an IP address.

Request Recipients to Recognize Your Email Address

Sometimes, major ISPs and spam filters place bulk emails into the spam folders unless the recipient has marked the email address as safe. Ask your subscribers to mark your email address as ‘safe’ or ‘allowed’ when opting in for your newsletter list and when confirming their subscriptions. This will help you avoid being a spammer.

When you’re using an opt-in list, let your subscribers know what you will be offering. This will increase the reputation of your products and also retain the prospects on your opt-in list.

Why Database Management is so Important for Publishing Houses?

In a publishing house, your business database is your biggest asset where your marketing efforts are concerned. To make each of your marketing campaigns successful, you need to own a complete and correct database that has no flaws and loopholes. The more accurate your business database is, the better it will be for you to market your product or service. 

Owning a valid, verified and updated business database can enable you to reach out to your exact prospects that are interested in your product or service. This is the best way to strategically upgrade your marketing campaign in the most cost-effective and highly profitable way.    

In fact, picky consumers are making marketing your product or service more advanced. New techniques are being experimented to enhance both online & offline marketing campaigns. For publishing houses, it is a challenge to acquire & maintain a performing marketing channel. To enhance their business, companies are coming up with new and innovative ways to reach out to their prospects and customers.

If you are looking for a convenient and cost-effective way to enrich your customer or prospect information, then Data Management is the ONLY answer for you. Data Management services offered by various companies gives you the opportunity to cleanse, correct and complete your database in the most time-saving and cost-effective way.

Many database marketing vendors offer append services, and business marketers are well advised to explore the opportunity to enhance the accuracy and predictive power of their data. As a business marketer you need to regularly append, clean and update your B2B and B2C contact list database to enhance the accuracy and predictive power of their data.