Rejuvenate Your Data

Imagine working hard for a whole week, burning the midnight oil everyday to meet a deadline. You’ve lost weight, lost sleep and look completely fatigued. Now imagine going to a spa at the end of the week, relaxing with a soothing massage to repair your wrecked nerves and replenishing yourself with a sumptuous feast? I’m sure you’re feeling rejuvenated just imagining it. Now what would’ve happened if you had continued to work like a horse without taking even an hour off to revitalize yourself? Your productivity will hit rock bottom and it will take a lot of costly effort to pull you up.

Does this scenario draw an analogy with your business data? Old fatigued data is extremely unproductive, whereas fresh, new data will work wonders for your sales and marketing. Hence it is vital to update your data on a regular basis, the more frequently, the better. Moreover, did you know that a database tends to decay after every 60 minutes by 3%? Updating your database at regular intervals (minimum of 30 days) will keep it healthy and fresh.

In a nutshell, updated data helps you 

        ·         Reach everyone you intend to reach

        ·         Fully exploit multi channel marketing

        ·         Not lose out to the cut throat competition

        ·         Get maximum ROI from your marketing investment

B2Bdatapartners has a host of data updating and data appending services to make sure your data is fresh, new and ready to use. It also takes care of hard bounces in case of email addresses. Try it and see it infuse new life into your marketing campaigns.

Renew. Replenish. Rejuvenate. Your data.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Sweep the Dirty Data Clean From Under the Rug

Dirty data is the most annoying fear for any marketer; no wonder that’s the reason why data cleansing, data cleaning, or data scrubbing is a solution that every marketer looks for. Data can get dirty due to various reasons like computation error, redundancy and wrong entry in the database or people changing their jobs/telephone numbers/postal address.

Identifying incomplete, incorrect or inaccurate data from the database and then replacing, modifying or correcting it is known as data cleansing. Dirty data leads to less-efficient work and more complications. The primary aim of data cleansing is to ensure that errors don’t creep into the system and the data is as useful and as meaningful as possible.

For any data-dependent business, data scrubbing is very important in order to ensure that data is not only accurate but also consistent throughout. An organization in a data-intensive field like banking, database marketing, insurance, retailing, recruitment, healthcare, IT, telecommunications, or transportation need data scrubbing tool to systematically examine data flaws.

B2bdatapartners’ Data Cleansing/Scrubbing and Enrichment services include:

       ·         Data aggregation, organization, and cleansing

       ·         De-duplication of data: identification and removal of duplicate/redundant records

       ·         Identification of missing or incomplete data

       ·         The removal of spurious and invalid records

       ·         Data validation

       ·         Removal of obsolete data

       ·         The comparison and removal of records matching third party information, such as the opt-in and opt-out list

B2bdatapartners data cleansing and management services can help you sweep the dirty data and experience advantages of squeaky clean data.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

How are you dealing with your Decayed Data?

In a previous post we saw how data management is important to any business. Business data usually consists of first name, last name, email address, telephone number, fax, job title and mailing address. It also includes zip code, revenue, company name, company size, Primary Industry, SIC Code, NAICS, etc.

We know that the only constant thing is change. This statement could not be more apt for our digital B2B marketing world. People are often moving jobs, relocating to different cities and changing their contact numbers. Being able to reach your customers promptly and according to their preferred mode of communication is important for retaining and growing your business. Incorrect and incomplete information can cost your business precious time and money.

Data Appending bails you out with its three distinct advantages. It

• Fills the gaps in your database
• Adds data to gain a better understanding of your customers and prospects
• Fine-tunes your marketing and customer service efforts
• Removes all the inconsistencies in your database

Since getting in touch with your customer is the first step in any marketing effort, it is vital to save every bit of contact information you can get. Data Appending, which includes email appending, keeps you updated with the latest data. Your competitors would already have this crucial knowledge. Since the early bird gets the worm, make sure you don’t go hungry.

Data Appending done in a proper way will:

• Enhance the quality of your database by correcting, completing and cleansing it
• Manage and maintain your Database in the most comprehensive way
• Ensure that you get optimum results by completing inadequate or incomplete data and appending missing information
• Make sure that you don't waste your marketing resource with out-if-date customer information

B2Bdatapartners has a proficient Data Appending service that will strengthen your database with accurate details of all your customers and prospective customers. Armed with a complete and error-free database, the online marketing world is yours to conquer.

Demystifying the Power of Data Management

The arena of marketing is rapidly changing with the changes in consumer behaviors and recent developments in technology. Policies that marketing campaigners adopted 12 months back are already outdated and fail to work today. In this fast changing scenario, the only thing that is constant is the significance of your business database for your marketing efforts.

Data is, and will be the biggest marketing asset for the marketers worldwide. You need to own a complete and correct database with no flaws or loopholes, in order to make all your marketing campaigns successful. The more accurate your business database is, the better it will be for you to market your products and services.

Irrespective of what your business is, owning a valid, verified and updated business data can help you get access to the prospects/leads/customers that are interested in your products or services, and want to buy from you. Data management is the best way to strategically upgrade your marketing campaign in the most cost-effective and highly profitable way.

What is Data Management?

Data Management is the convenient and cost-effective way to enrich your customer or prospect information. Data Management helps you cleanse, complete and correct your database in the most time-saving and cost-effective way. By data management, we mean:

• Data Appending
• Data Cleaning
• Data Updating
• Data Maintaining
• Data Scrutinizing 
• Data Analyzing
• Data Enriching

B2bdatapartners offers data appending services that allow business marketers to enhance the accuracy and predictive power of their data.


For more information:

Visit: http://www.b2bdatapartners.com/

Email: info@b2bdatapartners.com

Call: 800-382-4081

2-Dimensional Data Checks for more updated data

B2BDataPartners has over 200 professionals dedicated for our televerification services. Our professionals are well-trained and bring with them several years of experience in handling database solutions.

Our team verifies each and every record existing in our database. The 2-way verification process is carried out through telephone and email, both. Thus, the database we deliver is free from any expired listing.

How it works:

Sample of a text campaign:

Hello Customer First Name,

We, at (Brandname) would like to welcome you as our privileged customer. We look forward to help you grow your business by sharing our expert services that might benefit you. We welcome any feedback/suggestions from your end to improve the quality of your services.

However, if you do not wish to receive any information about our company/services, please click the link at the bottom of this email to unsubscribe yourself from our list. This process will ensure you’re your email address is removed from our list and no intimation will be forwarded to you henceforth.

Please feel free to contact us if you need more information.

Thank You,

Name

(Brandname), (Domain Name)

2 Easy Ways to Boost Up Your Email Deliverability Rates

Avoid Sharing IP Address While Executing Campaigns

If the other senders on that IP address are spam listed, then you have a high chance of your email not hitting the right inbox. If you have a robust email list as your prospect, try investing in a unique IP address. This can add to the deliverability rate and also your reputation. Many email service providers can provide you with an IP address.

Request Recipients to Recognize Your Email Address

Sometimes, major ISPs and spam filters place bulk emails into the spam folders unless the recipient has marked the email address as safe. Ask your subscribers to mark your email address as ‘safe’ or ‘allowed’ when opting in for your newsletter list and when confirming their subscriptions. This will help you avoid being a spammer.

When you’re using an opt-in list, let your subscribers know what you will be offering. This will increase the reputation of your products and also retain the prospects on your opt-in list.

Why Database Management is so Important for Publishing Houses?

In a publishing house, your business database is your biggest asset where your marketing efforts are concerned. To make each of your marketing campaigns successful, you need to own a complete and correct database that has no flaws and loopholes. The more accurate your business database is, the better it will be for you to market your product or service. 

Owning a valid, verified and updated business database can enable you to reach out to your exact prospects that are interested in your product or service. This is the best way to strategically upgrade your marketing campaign in the most cost-effective and highly profitable way.    

In fact, picky consumers are making marketing your product or service more advanced. New techniques are being experimented to enhance both online & offline marketing campaigns. For publishing houses, it is a challenge to acquire & maintain a performing marketing channel. To enhance their business, companies are coming up with new and innovative ways to reach out to their prospects and customers.

If you are looking for a convenient and cost-effective way to enrich your customer or prospect information, then Data Management is the ONLY answer for you. Data Management services offered by various companies gives you the opportunity to cleanse, correct and complete your database in the most time-saving and cost-effective way.

Many database marketing vendors offer append services, and business marketers are well advised to explore the opportunity to enhance the accuracy and predictive power of their data. As a business marketer you need to regularly append, clean and update your B2B and B2C contact list database to enhance the accuracy and predictive power of their data.