List Hygiene - 5 Ways to Do It the Right Way

Maintaining List Hygiene Is A Must 

You definitely know now that building a data repository (list) is vital for your business, but are you aware that it also needs to be cleansed regularly? 

As per an estimate, nearly forty five million people change their email address in a year, so your probability of having non-existent email contacts in your list is likely to be 85%. Moreover, we take permission from our subscribers to send mails and assume it was granted for a lifetime. 

Permission is perishable, and it’s most likely that your customers have forgot your brand if you were not actively in touch with them and infrequent in emails. Maintaining proper list hygiene becomes even more necessary if your list is old. 

Here are 5 quick tips that can help you polish your business list:  

1.Handle unsubscribe requests on priority

2.Analyze bounce-backs, identify reasons for the same, determine subsequent course of action and remove hard bounces from your list

3.Monitor your "reply to" address to ensure that the sender is legitimate 

4.Examine your open and click-through rates

5.Try to re-engage inactive list members, and if your initiative doesn’t work, remove them from the list

In a nutshell, if your subscribers aren't interested; spend your time in communicating with those who are interested and remove the uninterested lot. B2Bdatapartners has expertise in maintaining list hygiene, contact us to know more. 

Visit us: www.b2bdatapartners.com | Write to us: info@b2bdatapartners.com | Call us: 800-382-4081

How List Segmentation can Dramatically Boost Response Rates

Email marketing occupies a pride of place as the most effective digital marketing method. So putting in place a good email list management system is worth the effort because it can make or break your email-marketing campaign.

One of the most important aspects of a good list management system is segmentation. Imagine you’re a biking enthusiast and you receive an email about the latest art exhibition in town. You obviously consider the sender as spam and don’t want to hear from them ever again. So a seemingly genuine event manager gets blacklisted just because he did not segment his list.

The general categories used to segment a list are:

•         Prospects vs. Customers – perhaps the most important segmentation criteria. You don’t want to overwhelm a prospect or disrespect a customer by sending them the same content.
•       Demographics (ZIP/postal code, gender, age, occupation) – If your subscriber divulges his preferences on your fill up form, he expects you to use them to send relevant content.
•      Activity level of subscribers – people who regularly open your emails can be given more information to reward their loyalty. Subscribers who’ve just signed up need more pampering. Those who’ve become inactive need to be shaken up.
•       Hobbies / Interests - Don’t bother your entire subscriber list with content that only applies to some of them. For example, a church might send new nursery rules only to those who signed up for childcare updates.
•       Purchase Activity – Send different emails to those Send an email to people who purchased a particular product from your store, or to people who spent a certain amount of money at your store. Better yet, offer a discount to your most frequent customers.

Now that you’ve segmented your list and assuming the content is ready, you have to do one final check. The list must and should be clean, verified, updated and bounce-free. Good or bad data hygiene will decide whether you’re black-listed or not.

B2Bdatapartners gives you email lists exactly as per your segmentation requirements. They are also up-to-date, cleansed and verified. Use our robust data management solutions and see your campaign get the highest response rates.

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Verified Data to Reach Targeted Prospects

Each one of us want to explore new business territories and tap virgin markets, but the process is not as easy as it seems. There is a need to contact decision makers from different industries and pursue them to buy, in order to strike a deal. And to do so, one needs their contact details.

There are various companies that offer prospect contact information, and B2Bdatapartners is one of those. B2Bdatapartners provides accurate and verified contact list of prospects and vendors from different industries, and help you target them effectively. However, business data becomes obsolete faster than we can ever imagine. As per the reports, data decays by 6% every month, and therefore it’s important to cleanse it regularly to maintain its accuracy.

Therefore, there is a constant need to update data, and get fresh lead details. One should look at the following characteristics before purchasing any database:

• Covers multiple industry segments
• Have contact details of decision makers and top level executives who can influence purchase
• Contains no redundant or inaccurate records
• Is 100% spam free

B2bdatapartners offers B2B leads, IT Leads, Women Leads, Health Leads and European Leads that can help you reach targeted audience.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Verification is the stepping stone to Data Victory

In the previous post we saw a classic scenario when a tele sales executive calls up the wrong person and ends up showing his company in poor light. Such situations are commonplace in small and big organizations when we’re aggressively trying to sell our new product.

                                            

How do we get maximum ROI from our investment on email and telephone lists? How do we efficiently deploy data management? By immediately exploiting these 2 fool-proof techniques.

        ·         Email Verification

        ·         Tele Verification

Email Verification

In order to reach more consumers, you’ve filled your database with umpteen contacts. In the process of gathering these addresses, certain minor details usually escape your observant eye (The @ sign, misplaced underscores, etc). As time went by, the owners of many of these email addresses might’ve migrated to a new address unknown to you. Another issue that may arise is that your prospects are no longer interested in your newsletter or product. So all the money that you spend on sending emails to these addresses essentially goes down the drain or worse, your company loses its reputation as a good sender.

So if you employ email verification, you can be rest assured that every email you send gets delivered to your prospect, does not hard bounce and is never marked as spam.

Telephone Verification

If email data decays at the rate of 3% a month, the quantum of telephone numbers getting changed is a lot higher. Making calls is also more expensive than sending emails. Also, people generally get the number format wrong. This can escalate into a costly issue because of the out-of-state and out-of-country charges that apply.

Hence if you implement telephone verification, you save on all these head-aches and easily reach the person you want to speak to.

B2Bdatapartners has a consummate email and tele verification process that ensures every email and every telephone number in your database is fresh, active, complete and opted-in. Use it to experience its benefits.

Sweep the Dirty Data Clean From Under the Rug

Dirty data is the most annoying fear for any marketer; no wonder that’s the reason why data cleansing, data cleaning, or data scrubbing is a solution that every marketer looks for. Data can get dirty due to various reasons like computation error, redundancy and wrong entry in the database or people changing their jobs/telephone numbers/postal address.

Identifying incomplete, incorrect or inaccurate data from the database and then replacing, modifying or correcting it is known as data cleansing. Dirty data leads to less-efficient work and more complications. The primary aim of data cleansing is to ensure that errors don’t creep into the system and the data is as useful and as meaningful as possible.

For any data-dependent business, data scrubbing is very important in order to ensure that data is not only accurate but also consistent throughout. An organization in a data-intensive field like banking, database marketing, insurance, retailing, recruitment, healthcare, IT, telecommunications, or transportation need data scrubbing tool to systematically examine data flaws.

B2bdatapartners’ Data Cleansing/Scrubbing and Enrichment services include:

       ·         Data aggregation, organization, and cleansing

       ·         De-duplication of data: identification and removal of duplicate/redundant records

       ·         Identification of missing or incomplete data

       ·         The removal of spurious and invalid records

       ·         Data validation

       ·         Removal of obsolete data

       ·         The comparison and removal of records matching third party information, such as the opt-in and opt-out list

B2bdatapartners data cleansing and management services can help you sweep the dirty data and experience advantages of squeaky clean data.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

How are you dealing with your Decayed Data?

In a previous post we saw how data management is important to any business. Business data usually consists of first name, last name, email address, telephone number, fax, job title and mailing address. It also includes zip code, revenue, company name, company size, Primary Industry, SIC Code, NAICS, etc.

We know that the only constant thing is change. This statement could not be more apt for our digital B2B marketing world. People are often moving jobs, relocating to different cities and changing their contact numbers. Being able to reach your customers promptly and according to their preferred mode of communication is important for retaining and growing your business. Incorrect and incomplete information can cost your business precious time and money.

Data Appending bails you out with its three distinct advantages. It

• Fills the gaps in your database
• Adds data to gain a better understanding of your customers and prospects
• Fine-tunes your marketing and customer service efforts
• Removes all the inconsistencies in your database

Since getting in touch with your customer is the first step in any marketing effort, it is vital to save every bit of contact information you can get. Data Appending, which includes email appending, keeps you updated with the latest data. Your competitors would already have this crucial knowledge. Since the early bird gets the worm, make sure you don’t go hungry.

Data Appending done in a proper way will:

• Enhance the quality of your database by correcting, completing and cleansing it
• Manage and maintain your Database in the most comprehensive way
• Ensure that you get optimum results by completing inadequate or incomplete data and appending missing information
• Make sure that you don't waste your marketing resource with out-if-date customer information

B2Bdatapartners has a proficient Data Appending service that will strengthen your database with accurate details of all your customers and prospective customers. Armed with a complete and error-free database, the online marketing world is yours to conquer.

Demystifying the Power of Data Management

The arena of marketing is rapidly changing with the changes in consumer behaviors and recent developments in technology. Policies that marketing campaigners adopted 12 months back are already outdated and fail to work today. In this fast changing scenario, the only thing that is constant is the significance of your business database for your marketing efforts.

Data is, and will be the biggest marketing asset for the marketers worldwide. You need to own a complete and correct database with no flaws or loopholes, in order to make all your marketing campaigns successful. The more accurate your business database is, the better it will be for you to market your products and services.

Irrespective of what your business is, owning a valid, verified and updated business data can help you get access to the prospects/leads/customers that are interested in your products or services, and want to buy from you. Data management is the best way to strategically upgrade your marketing campaign in the most cost-effective and highly profitable way.

What is Data Management?

Data Management is the convenient and cost-effective way to enrich your customer or prospect information. Data Management helps you cleanse, complete and correct your database in the most time-saving and cost-effective way. By data management, we mean:

• Data Appending
• Data Cleaning
• Data Updating
• Data Maintaining
• Data Scrutinizing 
• Data Analyzing
• Data Enriching

B2bdatapartners offers data appending services that allow business marketers to enhance the accuracy and predictive power of their data.


For more information:

Visit: http://www.b2bdatapartners.com/

Email: info@b2bdatapartners.com

Call: 800-382-4081

2-Dimensional Data Checks for more updated data

B2BDataPartners has over 200 professionals dedicated for our televerification services. Our professionals are well-trained and bring with them several years of experience in handling database solutions.

Our team verifies each and every record existing in our database. The 2-way verification process is carried out through telephone and email, both. Thus, the database we deliver is free from any expired listing.

How it works:

Sample of a text campaign:

Hello Customer First Name,

We, at (Brandname) would like to welcome you as our privileged customer. We look forward to help you grow your business by sharing our expert services that might benefit you. We welcome any feedback/suggestions from your end to improve the quality of your services.

However, if you do not wish to receive any information about our company/services, please click the link at the bottom of this email to unsubscribe yourself from our list. This process will ensure you’re your email address is removed from our list and no intimation will be forwarded to you henceforth.

Please feel free to contact us if you need more information.

Thank You,

Name

(Brandname), (Domain Name)

2 Easy Ways to Boost Up Your Email Deliverability Rates

Avoid Sharing IP Address While Executing Campaigns

If the other senders on that IP address are spam listed, then you have a high chance of your email not hitting the right inbox. If you have a robust email list as your prospect, try investing in a unique IP address. This can add to the deliverability rate and also your reputation. Many email service providers can provide you with an IP address.

Request Recipients to Recognize Your Email Address

Sometimes, major ISPs and spam filters place bulk emails into the spam folders unless the recipient has marked the email address as safe. Ask your subscribers to mark your email address as ‘safe’ or ‘allowed’ when opting in for your newsletter list and when confirming their subscriptions. This will help you avoid being a spammer.

When you’re using an opt-in list, let your subscribers know what you will be offering. This will increase the reputation of your products and also retain the prospects on your opt-in list.

Why Database Management is so Important for Publishing Houses?

In a publishing house, your business database is your biggest asset where your marketing efforts are concerned. To make each of your marketing campaigns successful, you need to own a complete and correct database that has no flaws and loopholes. The more accurate your business database is, the better it will be for you to market your product or service. 

Owning a valid, verified and updated business database can enable you to reach out to your exact prospects that are interested in your product or service. This is the best way to strategically upgrade your marketing campaign in the most cost-effective and highly profitable way.    

In fact, picky consumers are making marketing your product or service more advanced. New techniques are being experimented to enhance both online & offline marketing campaigns. For publishing houses, it is a challenge to acquire & maintain a performing marketing channel. To enhance their business, companies are coming up with new and innovative ways to reach out to their prospects and customers.

If you are looking for a convenient and cost-effective way to enrich your customer or prospect information, then Data Management is the ONLY answer for you. Data Management services offered by various companies gives you the opportunity to cleanse, correct and complete your database in the most time-saving and cost-effective way.

Many database marketing vendors offer append services, and business marketers are well advised to explore the opportunity to enhance the accuracy and predictive power of their data. As a business marketer you need to regularly append, clean and update your B2B and B2C contact list database to enhance the accuracy and predictive power of their data.