Things you need to know before sending email campaigns

Just purchasing business data from reputed vendors does not guarantee success of your email campaigns. You need to know certain statistics and technicalities before jump-starting your campaigns.

•Best Days to Send Email – Most of the people open their emails within first 24 hours (73.5%) or 48 hours (85.3%). So it’s better to roll-out campaigns on the start of the week, as it gets highest open rate and click rate.

•Subject Lines – Length of subject lines has a great impact on open rates. It has been found that subject lines shorter than 35 characters are opened more than the longer ones 

•Personalization – results have proved that there are more opens and clicks when the message is personalized.

•Number of Recipients – It’s good to keep number of subscribers within 1000, as small and medium lists generate better results.

•Open Rate – As compared to the previous years, open rate is showing an upward trend and stands at 25.63%. So, people are opening mails more than ever. This shows you’re your email campaigns have a better chance.

•Click Rates – Click rates have dropped by 4.7% as compared to last quarter. So even though subscribers may open your mail, the message to be enticing enough to get clicks.

•Deliverability – Likelihood of an email being delivered to the inbox depends on Sender Score. It measures the reputation of an email sender. Deliverability has increased to 95% and is showing an upward trend, showing that marketers are taking care of Spam laws and bounces more than ever.

At B2Bdatapartners, we not only provide you with business contact data but also look for ways to ensure that your aim of list purchase is accomplished.

Visit us: www.b2bdatapartners.com | Write to us: info@b2bdatapartners.com | Call us: 800-382-4081

List Hygiene - 5 Ways to Do It the Right Way

Maintaining List Hygiene Is A Must 

You definitely know now that building a data repository (list) is vital for your business, but are you aware that it also needs to be cleansed regularly? 

As per an estimate, nearly forty five million people change their email address in a year, so your probability of having non-existent email contacts in your list is likely to be 85%. Moreover, we take permission from our subscribers to send mails and assume it was granted for a lifetime. 

Permission is perishable, and it’s most likely that your customers have forgot your brand if you were not actively in touch with them and infrequent in emails. Maintaining proper list hygiene becomes even more necessary if your list is old. 

Here are 5 quick tips that can help you polish your business list:  

1.Handle unsubscribe requests on priority

2.Analyze bounce-backs, identify reasons for the same, determine subsequent course of action and remove hard bounces from your list

3.Monitor your "reply to" address to ensure that the sender is legitimate 

4.Examine your open and click-through rates

5.Try to re-engage inactive list members, and if your initiative doesn’t work, remove them from the list

In a nutshell, if your subscribers aren't interested; spend your time in communicating with those who are interested and remove the uninterested lot. B2Bdatapartners has expertise in maintaining list hygiene, contact us to know more. 

Visit us: www.b2bdatapartners.com | Write to us: info@b2bdatapartners.com | Call us: 800-382-4081

How List Segmentation can Dramatically Boost Response Rates

Email marketing occupies a pride of place as the most effective digital marketing method. So putting in place a good email list management system is worth the effort because it can make or break your email-marketing campaign.

One of the most important aspects of a good list management system is segmentation. Imagine you’re a biking enthusiast and you receive an email about the latest art exhibition in town. You obviously consider the sender as spam and don’t want to hear from them ever again. So a seemingly genuine event manager gets blacklisted just because he did not segment his list.

The general categories used to segment a list are:

•         Prospects vs. Customers – perhaps the most important segmentation criteria. You don’t want to overwhelm a prospect or disrespect a customer by sending them the same content.
•       Demographics (ZIP/postal code, gender, age, occupation) – If your subscriber divulges his preferences on your fill up form, he expects you to use them to send relevant content.
•      Activity level of subscribers – people who regularly open your emails can be given more information to reward their loyalty. Subscribers who’ve just signed up need more pampering. Those who’ve become inactive need to be shaken up.
•       Hobbies / Interests - Don’t bother your entire subscriber list with content that only applies to some of them. For example, a church might send new nursery rules only to those who signed up for childcare updates.
•       Purchase Activity – Send different emails to those Send an email to people who purchased a particular product from your store, or to people who spent a certain amount of money at your store. Better yet, offer a discount to your most frequent customers.

Now that you’ve segmented your list and assuming the content is ready, you have to do one final check. The list must and should be clean, verified, updated and bounce-free. Good or bad data hygiene will decide whether you’re black-listed or not.

B2Bdatapartners gives you email lists exactly as per your segmentation requirements. They are also up-to-date, cleansed and verified. Use our robust data management solutions and see your campaign get the highest response rates.

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Email Deliverability: Ensure your reputation never comes in the way

In the previous post you learnt how you can grow your business with B2Bdatapartners’ accurate industry wise contact list. You decide to send them a promotional email in order to educate them about your products and services. But did you know that 77% of undelivered mails were due to sender reputation (source: Return Path)? As ISPs and webmail services get more sophisticated in how they assess incoming email, your sender reputation plays an ever bigger role in deciding whether your marketing email makes it to the recipient. 

Here are 5 ways to build an infallible sender reputation.

1.     Use a dedicated IP address: Your IP address is the email equivalent of a Social Security number or passport. Don’t share it with any other company.
2.      Keep a clean list: Maintain list hygiene by managing bounces, getting rid of inactive records, surveying your subscribers, and creating a preference center are a few examples.
3.     Send relevant messages: If your messages are relevant, your subscribers are more likely to engage with them and less likely to complain.
4.     Ask your subscribers to add you as a ‘Safe Sender’: Most ISPs offer some semblance of what is called “User-level Whitelisting” to their customers. This helps you gain credibility.
5.     Immediately unsubscribe those who mark you as Spam: Get on the ISPs’ feedback loops to learn about who is marking you as spam. Brand new subscribers and older, inactive subscribers are most likely to complain.

Apart from your content, your reputation is what will make the difference between your emails being opened or being marked as spam. Many times, people open emails from a reputed sender even if the content is irrelevant. Hence taking care of your online reputation in general and email sender reputation in particular assumes paramount importance in today’s increasingly digital world.

B2Bdatapartners provides verified, bounce-free, clean and targeted email lists which will ensure maximum deliverability of all your emails. Contact them now to see how you can reach all the right people in your industry to expand your business.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Verified Data to Reach Targeted Prospects

Each one of us want to explore new business territories and tap virgin markets, but the process is not as easy as it seems. There is a need to contact decision makers from different industries and pursue them to buy, in order to strike a deal. And to do so, one needs their contact details.

There are various companies that offer prospect contact information, and B2Bdatapartners is one of those. B2Bdatapartners provides accurate and verified contact list of prospects and vendors from different industries, and help you target them effectively. However, business data becomes obsolete faster than we can ever imagine. As per the reports, data decays by 6% every month, and therefore it’s important to cleanse it regularly to maintain its accuracy.

Therefore, there is a constant need to update data, and get fresh lead details. One should look at the following characteristics before purchasing any database:

• Covers multiple industry segments
• Have contact details of decision makers and top level executives who can influence purchase
• Contains no redundant or inaccurate records
• Is 100% spam free

B2bdatapartners offers B2B leads, IT Leads, Women Leads, Health Leads and European Leads that can help you reach targeted audience.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Verification is the stepping stone to Data Victory

In the previous post we saw a classic scenario when a tele sales executive calls up the wrong person and ends up showing his company in poor light. Such situations are commonplace in small and big organizations when we’re aggressively trying to sell our new product.

                                            

How do we get maximum ROI from our investment on email and telephone lists? How do we efficiently deploy data management? By immediately exploiting these 2 fool-proof techniques.

        ·         Email Verification

        ·         Tele Verification

Email Verification

In order to reach more consumers, you’ve filled your database with umpteen contacts. In the process of gathering these addresses, certain minor details usually escape your observant eye (The @ sign, misplaced underscores, etc). As time went by, the owners of many of these email addresses might’ve migrated to a new address unknown to you. Another issue that may arise is that your prospects are no longer interested in your newsletter or product. So all the money that you spend on sending emails to these addresses essentially goes down the drain or worse, your company loses its reputation as a good sender.

So if you employ email verification, you can be rest assured that every email you send gets delivered to your prospect, does not hard bounce and is never marked as spam.

Telephone Verification

If email data decays at the rate of 3% a month, the quantum of telephone numbers getting changed is a lot higher. Making calls is also more expensive than sending emails. Also, people generally get the number format wrong. This can escalate into a costly issue because of the out-of-state and out-of-country charges that apply.

Hence if you implement telephone verification, you save on all these head-aches and easily reach the person you want to speak to.

B2Bdatapartners has a consummate email and tele verification process that ensures every email and every telephone number in your database is fresh, active, complete and opted-in. Use it to experience its benefits.

Don't speak to those who Don't want to listen to you

Imagine you have just gone to sleep, tired after slogging for the last 16 hrs to meet a deadline and the phone rings, “Good Morning Sir. I’m Scott calling from XYZ insurance company. Would you like to try our new policy?” You will slam down the phone and curse the sales person and the company for making such annoying phone calls.

In reality, Scott had checked who he was calling and made sure this was the right time to call. He also knew that this person would most likely buy the new insurance policy. Then where did Scott go wrong? In the telephone number that he dialed. His prospect had changed his number the previous month but Scott had his old number which was now being used by someone else. If the prospect had also changed his email address, Scott’s email id would’ve been marked as spam, or worse, if his email had hard bounced, his company would've been blacklisted.

How could Scott have avoided all this embarrassment? By verifying telephone numbers and email addresses beforehand. Data verification has 2 major benefits:

      1.  Getting in touch with your prospects on their current phone numbers and email ids.

      2.  Not troubling those who are not interested. They will go out of their way to mark you as spam.

Using unverified data depletes your resources while unnecessarily showing your company in poor light. Don’t lose the trust of those who might just be your future prospects. Use B2Bdatapartners’ Data Verification tool to reach only those who want to listen to you. Save your time and money and get maximum returns from your marketing campaigns.

Rejuvenate Your Data

Imagine working hard for a whole week, burning the midnight oil everyday to meet a deadline. You’ve lost weight, lost sleep and look completely fatigued. Now imagine going to a spa at the end of the week, relaxing with a soothing massage to repair your wrecked nerves and replenishing yourself with a sumptuous feast? I’m sure you’re feeling rejuvenated just imagining it. Now what would’ve happened if you had continued to work like a horse without taking even an hour off to revitalize yourself? Your productivity will hit rock bottom and it will take a lot of costly effort to pull you up.

Does this scenario draw an analogy with your business data? Old fatigued data is extremely unproductive, whereas fresh, new data will work wonders for your sales and marketing. Hence it is vital to update your data on a regular basis, the more frequently, the better. Moreover, did you know that a database tends to decay after every 60 minutes by 3%? Updating your database at regular intervals (minimum of 30 days) will keep it healthy and fresh.

In a nutshell, updated data helps you 

        ·         Reach everyone you intend to reach

        ·         Fully exploit multi channel marketing

        ·         Not lose out to the cut throat competition

        ·         Get maximum ROI from your marketing investment

B2Bdatapartners has a host of data updating and data appending services to make sure your data is fresh, new and ready to use. It also takes care of hard bounces in case of email addresses. Try it and see it infuse new life into your marketing campaigns.

Renew. Replenish. Rejuvenate. Your data.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Sweep the Dirty Data Clean From Under the Rug

Dirty data is the most annoying fear for any marketer; no wonder that’s the reason why data cleansing, data cleaning, or data scrubbing is a solution that every marketer looks for. Data can get dirty due to various reasons like computation error, redundancy and wrong entry in the database or people changing their jobs/telephone numbers/postal address.

Identifying incomplete, incorrect or inaccurate data from the database and then replacing, modifying or correcting it is known as data cleansing. Dirty data leads to less-efficient work and more complications. The primary aim of data cleansing is to ensure that errors don’t creep into the system and the data is as useful and as meaningful as possible.

For any data-dependent business, data scrubbing is very important in order to ensure that data is not only accurate but also consistent throughout. An organization in a data-intensive field like banking, database marketing, insurance, retailing, recruitment, healthcare, IT, telecommunications, or transportation need data scrubbing tool to systematically examine data flaws.

B2bdatapartners’ Data Cleansing/Scrubbing and Enrichment services include:

       ·         Data aggregation, organization, and cleansing

       ·         De-duplication of data: identification and removal of duplicate/redundant records

       ·         Identification of missing or incomplete data

       ·         The removal of spurious and invalid records

       ·         Data validation

       ·         Removal of obsolete data

       ·         The comparison and removal of records matching third party information, such as the opt-in and opt-out list

B2bdatapartners data cleansing and management services can help you sweep the dirty data and experience advantages of squeaky clean data.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

How are you dealing with your Decayed Data?

In a previous post we saw how data management is important to any business. Business data usually consists of first name, last name, email address, telephone number, fax, job title and mailing address. It also includes zip code, revenue, company name, company size, Primary Industry, SIC Code, NAICS, etc.

We know that the only constant thing is change. This statement could not be more apt for our digital B2B marketing world. People are often moving jobs, relocating to different cities and changing their contact numbers. Being able to reach your customers promptly and according to their preferred mode of communication is important for retaining and growing your business. Incorrect and incomplete information can cost your business precious time and money.

Data Appending bails you out with its three distinct advantages. It

• Fills the gaps in your database
• Adds data to gain a better understanding of your customers and prospects
• Fine-tunes your marketing and customer service efforts
• Removes all the inconsistencies in your database

Since getting in touch with your customer is the first step in any marketing effort, it is vital to save every bit of contact information you can get. Data Appending, which includes email appending, keeps you updated with the latest data. Your competitors would already have this crucial knowledge. Since the early bird gets the worm, make sure you don’t go hungry.

Data Appending done in a proper way will:

• Enhance the quality of your database by correcting, completing and cleansing it
• Manage and maintain your Database in the most comprehensive way
• Ensure that you get optimum results by completing inadequate or incomplete data and appending missing information
• Make sure that you don't waste your marketing resource with out-if-date customer information

B2Bdatapartners has a proficient Data Appending service that will strengthen your database with accurate details of all your customers and prospective customers. Armed with a complete and error-free database, the online marketing world is yours to conquer.

Demystifying the Power of Data Management

The arena of marketing is rapidly changing with the changes in consumer behaviors and recent developments in technology. Policies that marketing campaigners adopted 12 months back are already outdated and fail to work today. In this fast changing scenario, the only thing that is constant is the significance of your business database for your marketing efforts.

Data is, and will be the biggest marketing asset for the marketers worldwide. You need to own a complete and correct database with no flaws or loopholes, in order to make all your marketing campaigns successful. The more accurate your business database is, the better it will be for you to market your products and services.

Irrespective of what your business is, owning a valid, verified and updated business data can help you get access to the prospects/leads/customers that are interested in your products or services, and want to buy from you. Data management is the best way to strategically upgrade your marketing campaign in the most cost-effective and highly profitable way.

What is Data Management?

Data Management is the convenient and cost-effective way to enrich your customer or prospect information. Data Management helps you cleanse, complete and correct your database in the most time-saving and cost-effective way. By data management, we mean:

• Data Appending
• Data Cleaning
• Data Updating
• Data Maintaining
• Data Scrutinizing 
• Data Analyzing
• Data Enriching

B2bdatapartners offers data appending services that allow business marketers to enhance the accuracy and predictive power of their data.


For more information:

Visit: http://www.b2bdatapartners.com/

Email: info@b2bdatapartners.com

Call: 800-382-4081

Types of Hard and Soft Bounces

In the last post, we told you what hard and soft bounces are, this post will help you know their different types.

General Bounce (GB)	If the bounce message is unclear and the email server is not able to deliver the email message, it is treated as soft bounces. Example: "Subject: Undeliverable mail"
General Soft Bounce - (SB)	Email is not delivered to the recipient email address temporarily by the email server. Example: "Connection timed out."
Soft Bounce - Dns Failure (SBDF)	Email is not delivered to the recipient email address due to a DNS problem. Example: "Host is unreachable"
Soft Bounce - Mailbox Full (SBMF)	Email is not delivered to the recipient email address as the recipient's email box is full. Example: "Mailbox over quota"
Soft Bounce - Message Size Too Large (SBMS)	Email is not delivered to the recipient email address because the message size is too large. Example: "Exceeded maximum inbound message size"
Transient Bounce (TB)	Email is not delivered to the recipient email address temporarily, but it is still trying. Example: "Warning: message still undelivered after 4 hours. We will keep trying until message is 2 days old"
Mail Block - Attachment Detected (MBAD)	In this case, the recipient's email server is blocking your email due to an attachment. Example: "552 Disapproved attachment"
Mail Block - Relay Denied (MBRD)	This message indicates that the recipient's email server is blocking the email send by the sender’s email server. Example: "551 relaying denied"
Non Bounce (NB)	This clarifies that the message could be a reply from the recipient and was not a bounce, or maybe an unknown bounce format.
Mail Block - General (MB)	This message indicates that the recipient's email server is blocking the email send by the sender’s email server. Example: "550 Message REFUSED by peer"
Mail Block - Known Spammer (MBKS)	Indicates that the recipient's email server believes you are a spammer and is therefore blocking your email. Example: "REJECT Known SPAM source"
Mail Block - Spam Detected (MBSD)	Indicates that for the recipient's email server the message content appears like spam and is therefore blocking your email. Example: "550 Possible spam detected"

B2Bdatapartners’ bounce management tool helps you get rid of all the hard and soft bounces and cleanse your customer database.

B2BDataPartners congratulates its 2 winners of Kindle Fire at the NCDM 2011

B2BDataPartners, the world’s leading B2B marketing organization and silver sponsor for NCDM 2011, proudly announces its 2 lucky winners of Amazon Kindle Fires – Brian Fenske (Fenske Media Corp) and Andrew Bradley (Philips Lifeline).  

The company had requested the visitors to drop in their business cards at their booth. The names of the winners were chosen in a lucky draw, today. The company expressed great pleasure in announcing the winners and congratulated them on the occasion.

NCDM 2011 is on its full-swing and B2BDataPartners, a firm specializing in B2B list data is seeing power-packed crowd throughout the course of the event. The booths have been pouring in with visitors from across the globe. Booth No. 202 is now buzzing with activities, meet-ups and discussions.  

Being the silver sponsor of the mega event, B2B is showering the booth attendees with free goodies and surprise gifts such as spin the wheel and USB pens, among other things. All this has already created a huge buzz among the NCDM 2011 attendees.

Through this mega event, B2BDataPartners will help its booth attendees and clients gain useful insights on data management & technology, and provide them competitive advantage with verified and accurate lists of over 45 million global B2B contacts.

Exhibitor Details:

Exhibitor: B2BDataPartners 

Sponsorship Option: Silver

Booth No: 202

Date: Dec 12th to 14th 

Venue: Caesars Palace, Las Vegas

Contact email: info@b2bdatapartner.com

Phone: 800-328-4081

We are at the NCDM. Are You?

B2BDataPartners is rocking at the NCDM, 2011 in Las Vegas. The mega event for database marketers has kicked of with a lot of vigor.

The event will integrate database professionals in a global way. The event will enable more than 4000 professionals from the data marketing and outsourcing industry interact and network with each other.

B2BDataPartners aims to successfully exhibit its range of database and marketing solutions at the event. B2B is a pioneer in providing high-quality database solutions to companies across the world. Drop by to witness B2B's exclusive fare of data solutions.

We're at:

Caesars Palace
Booth No: 202
B2BDataGroup,
NCDM 2011 , Las Vegas
December 12-14

The DMA Conference 2011 Was a Superb Success!!!

B2BDataPartners was delighted to take part in the world-class marketing event from 1-6 October, 2011. The recently concluded event saw slurry of marketing activities from meeting new prospects and leads to gaining new insights on the digital marketing industry. The main speakers of the 6-day long event included the top brass from the international digital marketing scenario.

Booth No. 1936 was throbbing with action as visitors poured in and met our marketing officials. The interactions proved to be highly constructive and conversational. B2BDataPartners were able to provide all the prospects with:

·        Deep insightful knowledge of B2B marketing

·        Meaty resources in the form of brochures, leaflets, handouts etc.

·        Sharing tips with prospects on improving their ROI

·        Quick consultation n marketing services

·        Kick-starting a worthwhile business relationship with all leads and prospects

B2BDataPartners thanks all of you for making this event a grand success.

For any marketing queries, contact us now.