Things you need to know before sending email campaigns

Just purchasing business data from reputed vendors does not guarantee success of your email campaigns. You need to know certain statistics and technicalities before jump-starting your campaigns.

•Best Days to Send Email – Most of the people open their emails within first 24 hours (73.5%) or 48 hours (85.3%). So it’s better to roll-out campaigns on the start of the week, as it gets highest open rate and click rate.

•Subject Lines – Length of subject lines has a great impact on open rates. It has been found that subject lines shorter than 35 characters are opened more than the longer ones 

•Personalization – results have proved that there are more opens and clicks when the message is personalized.

•Number of Recipients – It’s good to keep number of subscribers within 1000, as small and medium lists generate better results.

•Open Rate – As compared to the previous years, open rate is showing an upward trend and stands at 25.63%. So, people are opening mails more than ever. This shows you’re your email campaigns have a better chance.

•Click Rates – Click rates have dropped by 4.7% as compared to last quarter. So even though subscribers may open your mail, the message to be enticing enough to get clicks.

•Deliverability – Likelihood of an email being delivered to the inbox depends on Sender Score. It measures the reputation of an email sender. Deliverability has increased to 95% and is showing an upward trend, showing that marketers are taking care of Spam laws and bounces more than ever.

At B2Bdatapartners, we not only provide you with business contact data but also look for ways to ensure that your aim of list purchase is accomplished.

Visit us: www.b2bdatapartners.com | Write to us: info@b2bdatapartners.com | Call us: 800-382-4081

Email Deliverability: Ensure your reputation never comes in the way

In the previous post you learnt how you can grow your business with B2Bdatapartners’ accurate industry wise contact list. You decide to send them a promotional email in order to educate them about your products and services. But did you know that 77% of undelivered mails were due to sender reputation (source: Return Path)? As ISPs and webmail services get more sophisticated in how they assess incoming email, your sender reputation plays an ever bigger role in deciding whether your marketing email makes it to the recipient. 

Here are 5 ways to build an infallible sender reputation.

1.     Use a dedicated IP address: Your IP address is the email equivalent of a Social Security number or passport. Don’t share it with any other company.
2.      Keep a clean list: Maintain list hygiene by managing bounces, getting rid of inactive records, surveying your subscribers, and creating a preference center are a few examples.
3.     Send relevant messages: If your messages are relevant, your subscribers are more likely to engage with them and less likely to complain.
4.     Ask your subscribers to add you as a ‘Safe Sender’: Most ISPs offer some semblance of what is called “User-level Whitelisting” to their customers. This helps you gain credibility.
5.     Immediately unsubscribe those who mark you as Spam: Get on the ISPs’ feedback loops to learn about who is marking you as spam. Brand new subscribers and older, inactive subscribers are most likely to complain.

Apart from your content, your reputation is what will make the difference between your emails being opened or being marked as spam. Many times, people open emails from a reputed sender even if the content is irrelevant. Hence taking care of your online reputation in general and email sender reputation in particular assumes paramount importance in today’s increasingly digital world.

B2Bdatapartners provides verified, bounce-free, clean and targeted email lists which will ensure maximum deliverability of all your emails. Contact them now to see how you can reach all the right people in your industry to expand your business.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Spam emails are considered as the unwanted pests

Anti-spam measures are taken by every email server to block out the delivery of any suspected or spam emails. Spam emails are considered as the unwanted pests. Companies and businesses go to great lengths to block out any spam mails from entering their mail servers. They use various mechanisms to identify these spam mails.

Any email that is suspected or identified as a spam mail is either immediately deleted or sent directly to the recipient’s junk folder instead of the Inbox. This way the recipient never sees the email. 

Sometimes the imperfection of anti-spamming measures increases the problem for the email marketers. Here are the reasons:

• Sometimes a perfectly normal mail is labeled as a spam. This particular marketing email might be perfectly legitimate, but might get caught up in the anti-spam net. 

• Each mail service applies a different kind of anti-spam mechanism to control spam. This becomes difficult for email marketers to take into account all the anti-spam mechanisms and send out legitimate marketing emails. 

• You rarely get any feedback when your email gets spammed. 

Fortunately there are ways you can ensure that your email gets delivered straight to your prospect’s mailbox.   

B2Bdatapartners’ smart hard bounce management tool removes all bounce messages. It eases your burden of correcting the invalid addresses. Our proprietary hard bounce management tool can scrub your existing customer database by verifying it against our in-house master data file.

For more information:

Visit: http://www.b2bdatapartners.com/

Email: info@b2bdatapartners.com

Call: 800-382-4081

What causes your emails to bounce back?

Before you come up with a proper solution to your email deliverability problem, you need to know what causes them in the first place and how your deliverability is actually controlled. In reality, there are 7 primary filters through which your email needs to pass through. These filters are used by ISPs and corporate system administrators as they spam trap as many junk emails as possible hitting their server.

These 7 filters are:

1. Public Blacklists: There are a number of organizations like MAPS and Spam Cop that maintains lists of IP addresses that are linked to known or suspected spammers. These organizations make spammers public for ISPs and others to use them in screening out spam.

2. Private Blacklists: There are many ISPs and corporate system administrators that also maintain their own list of IPs for suspected spammers. There are different criteria based on which these spammers are suspected, such as,

• Complaints received from various subscribers

• Unknown user rates

• Server configuration issues

3. Fingerprinting/Spam Traps: Bright mail is considered to be the most commonly known fingerprinting/spam trap system. They filter known spam messages after they are matched against those that have generated previous complaints, or have delivered spam trap addresses. The “From” address is also considered.

4. Machine Learning-based Content Filters: As the name suggests, these filters are based on the words and phrases present in the email. This can be the content present in the body or the header.

5. Server Configuration: These filters instantly block the emails based on the server configurations.

6. Volume Cap: Some ISPs block your mails if the frequency or the number of connections is too high and exceed the threshold. Be careful so that you don’t surpass your limit.

7. Challenge Response: Some systems require a reply from your end to a challenge message. This usually proves you to be a real person. Such a filter basically confirms your email and domain and sends it to the “allowed sender” list.

B2Bdatapartners’ smart hard bounce management tool removes all bounce messages. It eases your burden of correcting the invalid addresses. Our proprietary hard bounce management tool can scrub your existing customer database by verifying it against our in-house master data file.

For more information:

Visit: http://www.b2bdatapartners.com/

Email: info@b2bdatapartners.com

Call: 800-382-4081

Improve email deliverability with Hard Bounce Management:

When an email gets returned to the sender and remains permanently undelivered, it is known as a hard bounce. This can happen for a number of reasons such as:

• Invalid email addresses

• The email does not exist anymore

• Some typing error

• The recipient’s email server has permanently blocked your email

In a nutshell, bounce is an email that is returned to the sender due to some reason or the other. There can be technical reasons that act as a hindrance. The email infrastructure identifies the delivery problem occurred and sends an informative email to the sender stating that the email has not got through. This is also known as the bounce message.

Many a times the system might keep your undelivered messages on hold and will try to send them again later. You will get a mail from your system stating that the following addresses failed to receive your email.

Such temporary problems are usually handled by your email system in various ways. It also depends on the nature of the problem along with the services you are using to deliver your email.

The only good thing about bounce back messages are most of the time you get a message that your email has not reached the following email addresses and has not been delivered. This gives you ample of scope to take appropriate action.

B2Bdatapartners’ smart hard bounce management tool removes all bounce messages. It eases your burden of correcting the invalid addresses. Our proprietary hard bounce management tool can scrub your existing customer database by verifying it against our in-house master data file.