Improve email deliverability with Hard Bounce Management:

When an email gets returned to the sender and remains permanently undelivered, it is known as a hard bounce. This can happen for a number of reasons such as:

• Invalid email addresses

• The email does not exist anymore

• Some typing error

• The recipient’s email server has permanently blocked your email

In a nutshell, bounce is an email that is returned to the sender due to some reason or the other. There can be technical reasons that act as a hindrance. The email infrastructure identifies the delivery problem occurred and sends an informative email to the sender stating that the email has not got through. This is also known as the bounce message.

Many a times the system might keep your undelivered messages on hold and will try to send them again later. You will get a mail from your system stating that the following addresses failed to receive your email.

Such temporary problems are usually handled by your email system in various ways. It also depends on the nature of the problem along with the services you are using to deliver your email.

The only good thing about bounce back messages are most of the time you get a message that your email has not reached the following email addresses and has not been delivered. This gives you ample of scope to take appropriate action.

B2Bdatapartners’ smart hard bounce management tool removes all bounce messages. It eases your burden of correcting the invalid addresses. Our proprietary hard bounce management tool can scrub your existing customer database by verifying it against our in-house master data file.