Email Deliverability: Ensure your reputation never comes in the way

In the previous post you learnt how you can grow your business with B2Bdatapartners’ accurate industry wise contact list. You decide to send them a promotional email in order to educate them about your products and services. But did you know that 77% of undelivered mails were due to sender reputation (source: Return Path)? As ISPs and webmail services get more sophisticated in how they assess incoming email, your sender reputation plays an ever bigger role in deciding whether your marketing email makes it to the recipient. 

Here are 5 ways to build an infallible sender reputation.

1.     Use a dedicated IP address: Your IP address is the email equivalent of a Social Security number or passport. Don’t share it with any other company.
2.      Keep a clean list: Maintain list hygiene by managing bounces, getting rid of inactive records, surveying your subscribers, and creating a preference center are a few examples.
3.     Send relevant messages: If your messages are relevant, your subscribers are more likely to engage with them and less likely to complain.
4.     Ask your subscribers to add you as a ‘Safe Sender’: Most ISPs offer some semblance of what is called “User-level Whitelisting” to their customers. This helps you gain credibility.
5.     Immediately unsubscribe those who mark you as Spam: Get on the ISPs’ feedback loops to learn about who is marking you as spam. Brand new subscribers and older, inactive subscribers are most likely to complain.

Apart from your content, your reputation is what will make the difference between your emails being opened or being marked as spam. Many times, people open emails from a reputed sender even if the content is irrelevant. Hence taking care of your online reputation in general and email sender reputation in particular assumes paramount importance in today’s increasingly digital world.

B2Bdatapartners provides verified, bounce-free, clean and targeted email lists which will ensure maximum deliverability of all your emails. Contact them now to see how you can reach all the right people in your industry to expand your business.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Don't speak to those who Don't want to listen to you

Imagine you have just gone to sleep, tired after slogging for the last 16 hrs to meet a deadline and the phone rings, “Good Morning Sir. I’m Scott calling from XYZ insurance company. Would you like to try our new policy?” You will slam down the phone and curse the sales person and the company for making such annoying phone calls.

In reality, Scott had checked who he was calling and made sure this was the right time to call. He also knew that this person would most likely buy the new insurance policy. Then where did Scott go wrong? In the telephone number that he dialed. His prospect had changed his number the previous month but Scott had his old number which was now being used by someone else. If the prospect had also changed his email address, Scott’s email id would’ve been marked as spam, or worse, if his email had hard bounced, his company would've been blacklisted.

How could Scott have avoided all this embarrassment? By verifying telephone numbers and email addresses beforehand. Data verification has 2 major benefits:

      1.  Getting in touch with your prospects on their current phone numbers and email ids.

      2.  Not troubling those who are not interested. They will go out of their way to mark you as spam.

Using unverified data depletes your resources while unnecessarily showing your company in poor light. Don’t lose the trust of those who might just be your future prospects. Use B2Bdatapartners’ Data Verification tool to reach only those who want to listen to you. Save your time and money and get maximum returns from your marketing campaigns.