How List Segmentation can Dramatically Boost Response Rates

Email marketing occupies a pride of place as the most effective digital marketing method. So putting in place a good email list management system is worth the effort because it can make or break your email-marketing campaign.

One of the most important aspects of a good list management system is segmentation. Imagine you’re a biking enthusiast and you receive an email about the latest art exhibition in town. You obviously consider the sender as spam and don’t want to hear from them ever again. So a seemingly genuine event manager gets blacklisted just because he did not segment his list.

The general categories used to segment a list are:

•         Prospects vs. Customers – perhaps the most important segmentation criteria. You don’t want to overwhelm a prospect or disrespect a customer by sending them the same content.
•       Demographics (ZIP/postal code, gender, age, occupation) – If your subscriber divulges his preferences on your fill up form, he expects you to use them to send relevant content.
•      Activity level of subscribers – people who regularly open your emails can be given more information to reward their loyalty. Subscribers who’ve just signed up need more pampering. Those who’ve become inactive need to be shaken up.
•       Hobbies / Interests - Don’t bother your entire subscriber list with content that only applies to some of them. For example, a church might send new nursery rules only to those who signed up for childcare updates.
•       Purchase Activity – Send different emails to those Send an email to people who purchased a particular product from your store, or to people who spent a certain amount of money at your store. Better yet, offer a discount to your most frequent customers.

Now that you’ve segmented your list and assuming the content is ready, you have to do one final check. The list must and should be clean, verified, updated and bounce-free. Good or bad data hygiene will decide whether you’re black-listed or not.

B2Bdatapartners gives you email lists exactly as per your segmentation requirements. They are also up-to-date, cleansed and verified. Use our robust data management solutions and see your campaign get the highest response rates.

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Email Deliverability: Ensure your reputation never comes in the way

In the previous post you learnt how you can grow your business with B2Bdatapartners’ accurate industry wise contact list. You decide to send them a promotional email in order to educate them about your products and services. But did you know that 77% of undelivered mails were due to sender reputation (source: Return Path)? As ISPs and webmail services get more sophisticated in how they assess incoming email, your sender reputation plays an ever bigger role in deciding whether your marketing email makes it to the recipient. 

Here are 5 ways to build an infallible sender reputation.

1.     Use a dedicated IP address: Your IP address is the email equivalent of a Social Security number or passport. Don’t share it with any other company.
2.      Keep a clean list: Maintain list hygiene by managing bounces, getting rid of inactive records, surveying your subscribers, and creating a preference center are a few examples.
3.     Send relevant messages: If your messages are relevant, your subscribers are more likely to engage with them and less likely to complain.
4.     Ask your subscribers to add you as a ‘Safe Sender’: Most ISPs offer some semblance of what is called “User-level Whitelisting” to their customers. This helps you gain credibility.
5.     Immediately unsubscribe those who mark you as Spam: Get on the ISPs’ feedback loops to learn about who is marking you as spam. Brand new subscribers and older, inactive subscribers are most likely to complain.

Apart from your content, your reputation is what will make the difference between your emails being opened or being marked as spam. Many times, people open emails from a reputed sender even if the content is irrelevant. Hence taking care of your online reputation in general and email sender reputation in particular assumes paramount importance in today’s increasingly digital world.

B2Bdatapartners provides verified, bounce-free, clean and targeted email lists which will ensure maximum deliverability of all your emails. Contact them now to see how you can reach all the right people in your industry to expand your business.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Verification is the stepping stone to Data Victory

In the previous post we saw a classic scenario when a tele sales executive calls up the wrong person and ends up showing his company in poor light. Such situations are commonplace in small and big organizations when we’re aggressively trying to sell our new product.

                                            

How do we get maximum ROI from our investment on email and telephone lists? How do we efficiently deploy data management? By immediately exploiting these 2 fool-proof techniques.

        ·         Email Verification

        ·         Tele Verification

Email Verification

In order to reach more consumers, you’ve filled your database with umpteen contacts. In the process of gathering these addresses, certain minor details usually escape your observant eye (The @ sign, misplaced underscores, etc). As time went by, the owners of many of these email addresses might’ve migrated to a new address unknown to you. Another issue that may arise is that your prospects are no longer interested in your newsletter or product. So all the money that you spend on sending emails to these addresses essentially goes down the drain or worse, your company loses its reputation as a good sender.

So if you employ email verification, you can be rest assured that every email you send gets delivered to your prospect, does not hard bounce and is never marked as spam.

Telephone Verification

If email data decays at the rate of 3% a month, the quantum of telephone numbers getting changed is a lot higher. Making calls is also more expensive than sending emails. Also, people generally get the number format wrong. This can escalate into a costly issue because of the out-of-state and out-of-country charges that apply.

Hence if you implement telephone verification, you save on all these head-aches and easily reach the person you want to speak to.

B2Bdatapartners has a consummate email and tele verification process that ensures every email and every telephone number in your database is fresh, active, complete and opted-in. Use it to experience its benefits.