Spam emails are considered as the unwanted pests

Anti-spam measures are taken by every email server to block out the delivery of any suspected or spam emails. Spam emails are considered as the unwanted pests. Companies and businesses go to great lengths to block out any spam mails from entering their mail servers. They use various mechanisms to identify these spam mails.

Any email that is suspected or identified as a spam mail is either immediately deleted or sent directly to the recipient’s junk folder instead of the Inbox. This way the recipient never sees the email. 

Sometimes the imperfection of anti-spamming measures increases the problem for the email marketers. Here are the reasons:

• Sometimes a perfectly normal mail is labeled as a spam. This particular marketing email might be perfectly legitimate, but might get caught up in the anti-spam net. 

• Each mail service applies a different kind of anti-spam mechanism to control spam. This becomes difficult for email marketers to take into account all the anti-spam mechanisms and send out legitimate marketing emails. 

• You rarely get any feedback when your email gets spammed. 

Fortunately there are ways you can ensure that your email gets delivered straight to your prospect’s mailbox.   

B2Bdatapartners’ smart hard bounce management tool removes all bounce messages. It eases your burden of correcting the invalid addresses. Our proprietary hard bounce management tool can scrub your existing customer database by verifying it against our in-house master data file.

For more information:

Visit: http://www.b2bdatapartners.com/

Email: info@b2bdatapartners.com

Call: 800-382-4081

What causes your emails to bounce back?

Before you come up with a proper solution to your email deliverability problem, you need to know what causes them in the first place and how your deliverability is actually controlled. In reality, there are 7 primary filters through which your email needs to pass through. These filters are used by ISPs and corporate system administrators as they spam trap as many junk emails as possible hitting their server.

These 7 filters are:

1. Public Blacklists: There are a number of organizations like MAPS and Spam Cop that maintains lists of IP addresses that are linked to known or suspected spammers. These organizations make spammers public for ISPs and others to use them in screening out spam.

2. Private Blacklists: There are many ISPs and corporate system administrators that also maintain their own list of IPs for suspected spammers. There are different criteria based on which these spammers are suspected, such as,

• Complaints received from various subscribers

• Unknown user rates

• Server configuration issues

3. Fingerprinting/Spam Traps: Bright mail is considered to be the most commonly known fingerprinting/spam trap system. They filter known spam messages after they are matched against those that have generated previous complaints, or have delivered spam trap addresses. The “From” address is also considered.

4. Machine Learning-based Content Filters: As the name suggests, these filters are based on the words and phrases present in the email. This can be the content present in the body or the header.

5. Server Configuration: These filters instantly block the emails based on the server configurations.

6. Volume Cap: Some ISPs block your mails if the frequency or the number of connections is too high and exceed the threshold. Be careful so that you don’t surpass your limit.

7. Challenge Response: Some systems require a reply from your end to a challenge message. This usually proves you to be a real person. Such a filter basically confirms your email and domain and sends it to the “allowed sender” list.

B2Bdatapartners’ smart hard bounce management tool removes all bounce messages. It eases your burden of correcting the invalid addresses. Our proprietary hard bounce management tool can scrub your existing customer database by verifying it against our in-house master data file.

For more information:

Visit: http://www.b2bdatapartners.com/

Email: info@b2bdatapartners.com

Call: 800-382-4081