From gigabytes to terabytes, exabytes and zettabytes, infinite amount of data is available through various sources. The accessibility of data provides business leverage on one hand, however if mismanaged it can prove to an expensive resource, something that will be carried around like dead weight. Data and Database Management are necessary evils, without which data decays, customers freeze and revenues retire.
The fundamental Data Management Process involves:-
• Data Appending
• Data Cleaning
• Data Updating
• Data Maintaining
• Data Enriching
The Business Benefits of adopting data and database management solutions include:-
• developing a comprehensive, authentic list of prospects
• targeting a niche audience
• obtaining new prospects
• identifying data decay
• decreasing rates of undelivered emails
• cost effectively reviving old, dormant contacts
• giving new life to marketing campaigns
• maximizing revenues
• efficiently utilizing business data
Data Management Methods
• B2B Data Appending
• Data Enhancement
• Data Cleansing
• List Building
• Phone & Fax Appending
• Data Validation
• Email Appending
• Data Profiling
• ECOA Appending
• NCOA Appending
• Data Enrichment
• Data Acquisition
Maintaining data is important in developing updated databases with credible information. It is essential to keep data squeaky clean, without which it does not hold much value at all. With data becoming too big with ‘big data’ repositories, organizations have no choice but to adopt data and database management methods. Otherwise Good Luck with finding your way through the ever evolving data maze!
B2bdatapartners data cleansing and management services can help you sweep the dirty data and experience advantages of squeaky clean data.
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