In the previous
post we saw a classic scenario when a tele sales executive calls up the
wrong person and ends up showing his company in poor light. Such situations are
commonplace in small and big organizations when we’re aggressively trying to
sell our new product.
How do we
get maximum ROI from our investment on email and telephone lists? How do we
efficiently deploy data
management? By immediately exploiting these 2 fool-proof techniques.
·
Email Verification
·
Tele Verification
Email Verification
In order to
reach more consumers, you’ve filled your database with umpteen contacts. In the
process of gathering these addresses, certain minor details usually escape your
observant eye (The @ sign, misplaced underscores, etc). As time went by, the
owners of many of these email addresses might’ve migrated to a new address unknown
to you. Another issue that may arise is that your prospects are no longer
interested in your newsletter or product. So all the money that you spend on sending
emails to these addresses essentially goes down the drain or worse, your
company loses its reputation as a good sender.
So if you employ email
verification, you can be rest assured that every email you send gets
delivered to your prospect, does not hard bounce and is never marked as spam.
Telephone Verification
If email data decays at the rate of 3% a month, the quantum of telephone numbers
getting changed is a lot higher. Making calls is also more expensive than sending
emails. Also, people generally get the number format wrong. This can escalate
into a costly issue because of the out-of-state and out-of-country charges that
apply.
Hence if you implement telephone
verification, you save on all these head-aches and easily reach the
person you want to speak to.
B2Bdatapartners has a
consummate email and tele verification process that ensures every email and
every telephone number in your database is fresh, active, complete and
opted-in. Use it to experience its benefits.
