How List Segmentation can Dramatically Boost Response Rates

Email marketing occupies a pride of place as the most effective digital marketing method. So putting in place a good email list management system is worth the effort because it can make or break your email-marketing campaign.

One of the most important aspects of a good list management system is segmentation. Imagine you’re a biking enthusiast and you receive an email about the latest art exhibition in town. You obviously consider the sender as spam and don’t want to hear from them ever again. So a seemingly genuine event manager gets blacklisted just because he did not segment his list.

The general categories used to segment a list are:

•         Prospects vs. Customers – perhaps the most important segmentation criteria. You don’t want to overwhelm a prospect or disrespect a customer by sending them the same content.
•       Demographics (ZIP/postal code, gender, age, occupation) – If your subscriber divulges his preferences on your fill up form, he expects you to use them to send relevant content.
•      Activity level of subscribers – people who regularly open your emails can be given more information to reward their loyalty. Subscribers who’ve just signed up need more pampering. Those who’ve become inactive need to be shaken up.
•       Hobbies / Interests - Don’t bother your entire subscriber list with content that only applies to some of them. For example, a church might send new nursery rules only to those who signed up for childcare updates.
•       Purchase Activity – Send different emails to those Send an email to people who purchased a particular product from your store, or to people who spent a certain amount of money at your store. Better yet, offer a discount to your most frequent customers.

Now that you’ve segmented your list and assuming the content is ready, you have to do one final check. The list must and should be clean, verified, updated and bounce-free. Good or bad data hygiene will decide whether you’re black-listed or not.

B2Bdatapartners gives you email lists exactly as per your segmentation requirements. They are also up-to-date, cleansed and verified. Use our robust data management solutions and see your campaign get the highest response rates.

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Should You Build a Mailing List or Just Buy One?

Mailing list plays an extremely important role for both online and offline marketing. However, building a list form the scratch is not an easy task. It takes time, patience and lots of quality sources to drive in all the leads. And most of the time such leads hardly are of desired quality.

Therefore, in such cases the smarter thing to do is to buy a database filled with targeted contact details and vital demographics that will provide you with quality targeted audience. All you need to do is simply choose a reliable vendor and provide them with the details of how your target audience should be.

Buying an instant mailing list will also save you time and money and lots of other efforts.

Here are a few key pointers that will help you decide better:

Convenience:

Buying an instant mailing list is far more convenient. You just place your details to your vendor and they will arrange for the entire prepackaged list that will suit your criteria

Data accuracy:

Generating your own lists can result into lots of inaccuracies and inconsistencies. This will happen especially when you are not sure of the source of your data and its quality.

Regularly updated:

Prepackaged lists are regularly updated to ensure its freshness. You might not have this facility while compiling your own list.

Number of contacts:

While building a list, you might face the daunting task of collecting a huge number of leads. However, prepackaged lists would come with huge number of contacts, along with all of their other details – all compiled and collected into one pack.  

Prepackaged lists give you the freedom to select your target audience as well as the industry that is best for you. This ensures that you can concentrate on other successful marketing strategies.

B2Bdatapartners provides you with the most exclusive and highly targeted database to make the best out of your direct marketing efforts. Now you can increase your marketing ROI with a database that includes detailed fields such as titles, location, and other demographics.

• Salient features of our B2B database
• Covers more than 55 industry segments with contact details of all the decision makers
• Contains no duplicate or inaccurate records

Our B2B database brings you top management officials, sales influencers, directors, presidents and other key decision makers from several organizations.

Updated every 30 days, our database is perfect for your online or offline businesses. Accurate and complete, our online database is ready for immediate marketing, ensuring maximum deliverability rates.

For more information:

Visit: http://www.b2bdatapartners.com 

Email: info@b2bdatapartners.com

Call: 800-382-4081

Email Deliverability: Ensure your reputation never comes in the way

In the previous post you learnt how you can grow your business with B2Bdatapartners’ accurate industry wise contact list. You decide to send them a promotional email in order to educate them about your products and services. But did you know that 77% of undelivered mails were due to sender reputation (source: Return Path)? As ISPs and webmail services get more sophisticated in how they assess incoming email, your sender reputation plays an ever bigger role in deciding whether your marketing email makes it to the recipient. 

Here are 5 ways to build an infallible sender reputation.

1.     Use a dedicated IP address: Your IP address is the email equivalent of a Social Security number or passport. Don’t share it with any other company.
2.      Keep a clean list: Maintain list hygiene by managing bounces, getting rid of inactive records, surveying your subscribers, and creating a preference center are a few examples.
3.     Send relevant messages: If your messages are relevant, your subscribers are more likely to engage with them and less likely to complain.
4.     Ask your subscribers to add you as a ‘Safe Sender’: Most ISPs offer some semblance of what is called “User-level Whitelisting” to their customers. This helps you gain credibility.
5.     Immediately unsubscribe those who mark you as Spam: Get on the ISPs’ feedback loops to learn about who is marking you as spam. Brand new subscribers and older, inactive subscribers are most likely to complain.

Apart from your content, your reputation is what will make the difference between your emails being opened or being marked as spam. Many times, people open emails from a reputed sender even if the content is irrelevant. Hence taking care of your online reputation in general and email sender reputation in particular assumes paramount importance in today’s increasingly digital world.

B2Bdatapartners provides verified, bounce-free, clean and targeted email lists which will ensure maximum deliverability of all your emails. Contact them now to see how you can reach all the right people in your industry to expand your business.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081

Verified Data to Reach Targeted Prospects

Each one of us want to explore new business territories and tap virgin markets, but the process is not as easy as it seems. There is a need to contact decision makers from different industries and pursue them to buy, in order to strike a deal. And to do so, one needs their contact details.

There are various companies that offer prospect contact information, and B2Bdatapartners is one of those. B2Bdatapartners provides accurate and verified contact list of prospects and vendors from different industries, and help you target them effectively. However, business data becomes obsolete faster than we can ever imagine. As per the reports, data decays by 6% every month, and therefore it’s important to cleanse it regularly to maintain its accuracy.

Therefore, there is a constant need to update data, and get fresh lead details. One should look at the following characteristics before purchasing any database:

• Covers multiple industry segments
• Have contact details of decision makers and top level executives who can influence purchase
• Contains no redundant or inaccurate records
• Is 100% spam free

B2bdatapartners offers B2B leads, IT Leads, Women Leads, Health Leads and European Leads that can help you reach targeted audience.

For more information:

Visit: http://www.b2bdatapartners.com/
Email: info@b2bdatapartners.com
Call: 800-382-4081