Email Deliverability: Ensure your reputation never comes in the way

In the previous post you learnt how you can grow your business with B2Bdatapartners’ accurate industry wise contact list. You decide to send them a promotional email in order to educate them about your products and services. But did you know that 77% of undelivered mails were due to sender reputation (source: Return Path)? As ISPs and webmail services get more sophisticated in how they assess incoming email, your sender reputation plays an ever bigger role in deciding whether your marketing email makes it to the recipient. 

Here are 5 ways to build an infallible sender reputation.
  1.     Use a dedicated IP address: Your IP address is the email equivalent of a Social Security number or passport. Don’t share it with any other company.
  2.      Keep a clean list: Maintain list hygiene by managing bounces, getting rid of inactive records, surveying your subscribers, and creating a preference center are a few examples.
  3.     Send relevant messages: If your messages are relevant, your subscribers are more likely to engage with them and less likely to complain.
  4.     Ask your subscribers to add you as a ‘Safe Sender’: Most ISPs offer some semblance of what is called “User-level Whitelisting” to their customers. This helps you gain credibility.
  5.     Immediately unsubscribe those who mark you as Spam: Get on the ISPs’ feedback loops to learn about who is marking you as spam. Brand new subscribers and older, inactive subscribers are most likely to complain.

Apart from your content, your reputation is what will make the difference between your emails being opened or being marked as spam. Many times, people open emails from a reputed sender even if the content is irrelevant. Hence taking care of your online reputation in general and email sender reputation in particular assumes paramount importance in today’s increasingly digital world.

B2Bdatapartners provides verified, bounce-free, clean and targeted email lists which will ensure maximum deliverability of all your emails. Contact them now to see how you can reach all the right people in your industry to expand your business.

For more information:
Call: 800-382-4081

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