Things you need to know before sending email campaigns

Just purchasing business data from reputed vendors does not guarantee success of your email campaigns. You need to know certain statistics and technicalities before jump-starting your campaigns.

•Best Days to Send Email – Most of the people open their emails within first 24 hours (73.5%) or 48 hours (85.3%). So it’s better to roll-out campaigns on the start of the week, as it gets highest open rate and click rate.

•Subject Lines – Length of subject lines has a great impact on open rates. It has been found that subject lines shorter than 35 characters are opened more than the longer ones 

•Personalization – results have proved that there are more opens and clicks when the message is personalized.

•Number of Recipients – It’s good to keep number of subscribers within 1000, as small and medium lists generate better results.

•Open Rate – As compared to the previous years, open rate is showing an upward trend and stands at 25.63%. So, people are opening mails more than ever. This shows you’re your email campaigns have a better chance.

•Click Rates – Click rates have dropped by 4.7% as compared to last quarter. So even though subscribers may open your mail, the message to be enticing enough to get clicks.

•Deliverability – Likelihood of an email being delivered to the inbox depends on Sender Score. It measures the reputation of an email sender. Deliverability has increased to 95% and is showing an upward trend, showing that marketers are taking care of Spam laws and bounces more than ever.

At B2Bdatapartners, we not only provide you with business contact data but also look for ways to ensure that your aim of list purchase is accomplished.

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Mailing Lists are important for different industry segments

Mailing lists are crucial for different industry backgrounds such as advertisers, marketers, publishers, and other networks. Advertising and publishing field is always evolving and innovative. The right advertising mailing list is an important part perhaps the most important step in creating a successful marketing campaign

Here are some reasons:

• Maximized results
• Swift returns
• Effective personalization
• Better segmentation
• High delivery rates
• Increased brand awareness

Time is money and money is time! Emails reach in seconds and bring results promptly. An accurate information/database about your clients or customers will suffice you with quality results. Click here to choose your mailing list based on your industry preference. 

A good mailing list allows you to segment your customers based on behavior, SIC code, province and many other such criteria. Segmentation helps you measure your Campaign results more effectively. You can create a positive impact for your company by delivering your brand in the form of newsletters, offers etc. Add value to your brand with accurate mailing lists. 

B2Bdatapartners provides you with the most exclusive and highly targeted database to make the best out of your direct marketing efforts. Now you can increase your marketing ROI with a database that includes detailed fields such as titles, location, and other demographics. Our B2B database brings you top management officials, Business developers, directors, presidents and other key decision makers from several organizations.

Updated every 30 days, our database is perfect for your online or offline businesses. Accurate and complete, our online database is ready for immediate marketing, ensuring maximum deliverability rates.

How you Can Easily Build a Shiny Clean List

Did you know?
  • 75% of commercial businesses believe that they are losing as much as 73% of revenue due to poor data quality – Experian QAS
  • Poor data quality costs U.S. businesses more than $600 billion annually – Data Warehousing Institute

B2Bdatapartners clean data

The most important thing to remember about list management is that it is an ongoing procedure. It cannot be a one-time operation because people move jobs, change their phone numbers and create new email addresses. (Consider that 11 percent of the U.S. population moves annually.) Also, customers have complete access to their contact information; over the phone, through the mail, in the store or branch, so opportunities for changes are everywhere. And it is your responsibility to keep your database updated with the latest information. Otherwise the discrepancies added to your system multiply like rats.

1. Format your fields. You want consistent terms and formats across a given field. E.g. the date field: Ensure you maintain DD-MM-YYYY or MM-DD-YYYY throughout the data base.
2. Parse components. Break down strings of data into multiple fields so you can more effectively standardize data elements with greater accuracy.
3.  Check content. Fields may appear populated but are not accurate (for example, a phone number may contain letters). Your data-cleansing process should identify and correct these anomalies so your data is fit for use.
4. Eliminate duplicates. Identify matches and eliminate duplicate records. These records cause unnecessary strain on your resources.
5. Eliminate hard bounces. In the case of emails, even a few hard bounces will get your IP address blacklisted. Take extra precaution in this regard.

Many companies are embarking upon list management initiatives. Their success relies completely upon clean lists. B2Bdatapartners makes sure your list is fresh, updated and always accurate. Contact us today.

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List Hygiene - 5 Ways to Do It the Right Way

Maintaining List Hygiene Is A Must 

You definitely know now that building a data repository (list) is vital for your business, but are you aware that it also needs to be cleansed regularly? 

As per an estimate, nearly forty five million people change their email address in a year, so your probability of having non-existent email contacts in your list is likely to be 85%. Moreover, we take permission from our subscribers to send mails and assume it was granted for a lifetime. 

Permission is perishable, and it’s most likely that your customers have forgot your brand if you were not actively in touch with them and infrequent in emails. Maintaining proper list hygiene becomes even more necessary if your list is old. 

Here are 5 quick tips that can help you polish your business list:  

1.Handle unsubscribe requests on priority
2.Analyze bounce-backs, identify reasons for the same, determine subsequent course of action and remove hard bounces from your list
3.Monitor your "reply to" address to ensure that the sender is legitimate 
4.Examine your open and click-through rates
5.Try to re-engage inactive list members, and if your initiative doesn’t work, remove them from the list

In a nutshell, if your subscribers aren't interested; spend your time in communicating with those who are interested and remove the uninterested lot. B2Bdatapartners has expertise in maintaining list hygiene, contact us to know more. 

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Why list is extremely important for your business?

To create a complete 360 degrees marketing campaign, you need an integrated and complete B2B database. Instead of taking up the daunting task of building a mailing list from the scratch, why not switch to prepackaged lists? They are made to suit your industry specific needs and meet your business demands.

You can use the prepackaged list through a number of marketing strategies in order to maximize the flow of income into your business. Whether you are into telemarketing, direct or email marketing, if you do not possess a proper list, then you would need to send out random sales proposals to individuals. 

This in fact is an extremely bad choice since you fail to know your target audience and just simply beat around the bush. Instead, a prepackaged list will give you the opportunity to know who your target market really is. 

By knowing your target market you will have a better understanding about the whole industry. Also, you shall have a very large chance of acquiring a business deal from these targeted leads. 

Marketers are coming up with new strategies to win the marketing game. They all have multi-functional strategies that will attract more prospects towards your campaign. By having hundreds of highly targeted prospects in your mailing list your marketing strategies becomes 150% stronger.  

B2Bdatapartners gives you email lists exactly as per your segmentation requirements. They are also up-to-date, cleansed and verified. Use our robust data management solutions and see your campaign get the highest response rates.

Call: 800-382-4081