How are you dealing with your Decayed Data?

In a previous post we saw how data management is important to any business. Business data usually consists of first name, last name, email address, telephone number, fax, job title and mailing address. It also includes zip code, revenue, company name, company size, Primary Industry, SIC Code, NAICS, etc.

We know that the only constant thing is change. This statement could not be more apt for our digital B2B marketing world. People are often moving jobs, relocating to different cities and changing their contact numbers. Being able to reach your customers promptly and according to their preferred mode of communication is important for retaining and growing your business. Incorrect and incomplete information can cost your business precious time and money.

Data Appending bails you out with its three distinct advantages. It

  • Fills the gaps in your database
  • Adds data to gain a better understanding of your customers and prospects
  • Fine-tunes your marketing and customer service efforts
  • Removes all the inconsistencies in your database

Since getting in touch with your customer is the first step in any marketing effort, it is vital to save every bit of contact information you can get. Data Appending, which includes email appending, keeps you updated with the latest data. Your competitors would already have this crucial knowledge. Since the early bird gets the worm, make sure you don’t go hungry.

Data Appending done in a proper way will:

  • Enhance the quality of your database by correcting, completing and cleansing it
  • Manage and maintain your Database in the most comprehensive way
  • Ensure that you get optimum results by completing inadequate or incomplete data and appending missing information
  • Make sure that you don't waste your marketing resource with out-if-date customer information

B2Bdatapartners has a proficient Data Appending service that will strengthen your database with accurate details of all your customers and prospective customers. Armed with a complete and error-free database, the online marketing world is yours to conquer.

Quality Data Process


Quality Data is the main component in building a Power-Packed Marketing Database. The process involved begins with sourcing data, compilation, appending, verification and validation.

Obtaining credible Data Sources is integral in gaining quality data…
If the data source is faulty the information base is entirely misdirected!
Data Compilation enables organization of a huge repository of data…
Only data which translates to relevant information can be taken out of the dumps!
Data Appending is necessary to build a complete and comprehensive database…
Incomplete data has no meaningful purpose!
Besides filling in gaps, Data Verification and Validation is very important. ..

Without credible data how is it possible to obtain a trustworthy database!

Taking into consideration this structured approach Quality Data can be obtained, which is the key driver for Data Governance, Master Data Management and Business Intelligence Projects.

B2bdatapartners offers Quality Data that allow business marketers to enhance the accuracy and predictive power of their database.

For more information:

Call: 800-382-4081

Demystifying the Power of Data Management

The arena of marketing is rapidly changing with the changes in consumer behaviors and recent developments in technology. Policies that marketing campaigners adopted 12 months back are already outdated and fail to work today. In this fast changing scenario, the only thing that is constant is the significance of your business database for your marketing efforts.

Data is, and will be the biggest marketing asset for the marketers worldwide. You need to own a complete and correct database with no flaws or loopholes, in order to make all your marketing campaigns successful. The more accurate your business database is, the better it will be for you to market your products and services.

Irrespective of what your business is, owning a valid, verified and updated business data can help you get access to the prospects/leads/customers that are interested in your products or services, and want to buy from you. Data management is the best way to strategically upgrade your marketing campaign in the most cost-effective and highly profitable way.

What is Data Management?

Data Management is the convenient and cost-effective way to enrich your customer or prospect information. Data Management helps you cleanse, complete and correct your database in the most time-saving and cost-effective way. By data management, we mean:

  • Data Appending
  • Data Cleaning
  • Data Updating
  • Data Maintaining
  • Data Scrutinizing 
  • Data Analyzing
  • Data Enriching
B2bdatapartners offers data appending services that allow business marketers to enhance the accuracy and predictive power of their data.

For more information:

Spam emails are considered as the unwanted pests

Anti-spam measures are taken by every email server to block out the delivery of any suspected or spam emails. Spam emails are considered as the unwanted pests. Companies and businesses go to great lengths to block out any spam mails from entering their mail servers. They use various mechanisms to identify these spam mails.

Any email that is suspected or identified as a spam mail is either immediately deleted or sent directly to the recipient’s junk folder instead of the Inbox. This way the recipient never sees the email. 

Sometimes the imperfection of anti-spamming measures increases the problem for the email marketers. Here are the reasons:

Sometimes a perfectly normal mail is labeled as a spam. This particular marketing email might be perfectly legitimate, but might get caught up in the anti-spam net. 
Each mail service applies a different kind of anti-spam mechanism to control spam. This becomes difficult for email marketers to take into account all the anti-spam mechanisms and send out legitimate marketing emails. 
You rarely get any feedback when your email gets spammed. 

Fortunately there are ways you can ensure that your email gets delivered straight to your prospect’s mailbox.   

B2Bdatapartners’ smart hard bounce management tool removes all bounce messages. It eases your burden of correcting the invalid addresses. Our proprietary hard bounce management tool can scrub your existing customer database by verifying it against our in-house master data file.

For more information:

Call: 800-382-4081