2 Easy Ways to Boost Up Your Email Deliverability Rates

Avoid Sharing IP Address While Executing Campaigns

If the other senders on that IP address are spam listed, then you have a high chance of your email not hitting the right inbox. If you have a robust email list as your prospect, try investing in a unique IP address. This can add to the deliverability rate and also your reputation. Many email service providers can provide you with an IP address.

Request Recipients to Recognize Your Email Address

Sometimes, major ISPs and spam filters place bulk emails into the spam folders unless the recipient has marked the email address as safe. Ask your subscribers to mark your email address as ‘safe’ or ‘allowed’ when opting in for your newsletter list and when confirming their subscriptions. This will help you avoid being a spammer.

When you’re using an opt-in list, let your subscribers know what you will be offering. This will increase the reputation of your products and also retain the prospects on your opt-in list.

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